Reviewed by Gotrade Internal Analyst
Type “best investing apps” into a search engine and you will see a long list of platforms that all look similar at first glance.
In reality, each app is built for a slightly different type of investor.
Some are packed with advanced tools and global markets for active traders. Others focus on making it easy for beginners to buy their first US stocks with a few taps.
This guide walks through how five popular investing apps compare:
- Gotrade
- Interactive Brokers (IBKR)
- moomoo
- Tiger Brokers
- Webull
The goal is not to declare one winner, but to help you see which style fits you.
How To Think About “Best” Investing Apps
Before looking at each app, it helps to define what “best” means for you.
Ask yourself:
- Do you want simple US stock and ETF investing, or many global markets?
- Do you prefer a clean mobile app or full desktop trading tools?
- Will you place a few long term trades per month, or trade actively every day?
- How comfortable are you with complex order types and data?
Your answers will matter more than any generic “top 10 apps” list.
Gotrade: Simple US Stocks and ETFs with Fractional Shares
Best fit: Beginners and long term investors who want a simple way to build a US portfolio with small amounts.
Gotrade focuses on making US markets feel accessible.
- You can buy fractional shares of US listed stocks and ETFs starting from low amounts, which helps if you want to own names like Apple or NVIDIA without committing to a full share at once.
- The app design leans toward clarity rather than complexity, with a mobile first experience and straightforward onboarding.
- Gotrade Securities Inc. is registered in Labuan and supervised by the Labuan Financial Services Authority (LFSA), which provides a regulatory framework for the service.
Because Gotrade focuses on US stocks and ETFs, it tends to feel less overwhelming than multi market trading platforms.
You do not get every possible asset class, but you do get a cleaner way to start building a US focused portfolio.
Get Gotrade App today and start investing US Stocks and ETFs just from US$1!
Interactive Brokers (IBKR)
Interactive Brokers is known for its very broad market access. The firm lets clients trade stocks, options, futures, currencies, bonds and funds on many markets in numerous countries, with low commissions and advanced trading platforms.
The same features that make IBKR attractive to professionals can feel complex for beginners. There are more settings, more account types and more decisions to make before placing a simple trade.
If you know you want to trade options, futures or many global markets and are willing to climb the learning curve, IBKR can be option. If you mostly want to buy a few US stocks and ETFs, it may feel like more platform than you need.
moomoo App
moomoo positions itself as a professional trading app offering access to commission free trading in US stocks, options, ADRs and ETFs, coupled with advanced data and real time quotes, plus in app support.
For a complete beginner who just wants a simple buy and hold US ETF portfolio, the interface and tool depth can feel busy.
Tiger Brokers
Through its Tiger Trade app, Tiger Brokers provides access to stocks, ETFs, options and futures across markets such as the US, Hong Kong, Singapore and others from a single multi currency account.
The trade off is complexity. Multi market trading introduces more choices, more market hours and more settings than a US only beginner might need.
Webull
Webull offers commission free trading in US listed stocks and ETFs and options, plus extended hours trading, screeners and technical indicators.
Because the platform includes margin, options and many indicators, it tends to appeal more to active traders than to people who only want a very simple long term portfolio.
Choosing The Right App For Your Style
Here is a simple way to think about the fit:
| If you mainly want… | Apps that may fit you best |
|---|---|
| Simple, low minimum US stock and ETF investing | Gotrade |
| Many markets, asset classes and pro tools | Interactive Brokers, Tiger Brokers |
| Active trading, options and data heavy interfaces | moomoo, Webull |
| To practice first with paper trading | moomoo, Webull, some traditional brokers |
Some investors even use two apps:
- One simple app like Gotrade for their core long term US portfolio
- One advanced trading app for experimenting with more complex strategies
The key is to match the platform to your actual behavior, not to the most impressive feature list.
Conclusion
So which is the “best investing app” for you?
Interactive Brokers, moomoo, Tiger Brokers and Webull all offer powerful platforms with broad market access, advanced order types and tools that appeal to active, data driven traders.
Gotrade takes a different angle. By focusing on US stocks and ETFs, fractional investing and a simpler interface, it aims to make getting started with global investing feel less intimidating for beginners and long term investors.
If your main goal is to build a straightforward US stock and ETF portfolio in an easy to understand app, Gotrade can be worth a look alongside the more feature heavy alternatives.
If you later decide you want complex products and many markets, you can always add a second, more advanced platform to your toolkit.
FAQ
Which investing app is best for beginners?
Gotrade is often easier for beginners because it focuses on US stocks and ETFs with fractional shares and a simpler interface.
Can I use more than one investing app at the same time?
Yes. Many investors use a simple app like Gotrade for long term US investing and a more advanced platform for active or complex trading.
