Reviewed by Gotrade Internal Analyst
Jakarta, Gotrade News - The US crypto ETF market is entering a whole new era with a massive product boom expected in early 2026. New generic listing standards from the SEC are fueling optimism for fund issuers to expand their digital asset portfolios.
Key Takeaways
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The SEC streamlines new crypto ETF launches via generic listing standards.
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Morgan Stanley officially enters the Solana space with its latest filings.
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Market dominance remains heavily concentrated in Bitcoin and Ethereum.
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According to a report from The Daily Upside, total assets under management for crypto ETFs have now reached a staggering $146 billion. This figure covers roughly 140 investment products officially listed on US exchanges.
The iShares Bitcoin Trust ETF still runs the show, controlling nearly half of the total market assets. These insights are based on the latest data published by Morningstar Direct.
A major shift occurred as conservative giants like Vanguard finally opened their platforms to well-established crypto products. This move signals a much wider institutional acceptance of the digital asset class.
Morgan Stanley has also reportedly filed for ETFs tracking Bitcoin, Ethereum, and Solana. This strategy shows that big banks are finally looking beyond just the "big two" coins.
Fresh innovation arrived with the Grayscale Ethereum Staking ETF distributing rewards for the first time in early 2026. This marks a significant milestone as the industry’s first-ever staking payout on a public exchange.
Despite a flood of applications for "altcoins" like Dogecoin or Trumpcoin, financial advisors remain super picky. Ric Edelman from the Digital Assets Council notes that niche funds will likely stay as niche plays.
Investors still show a massive preference for Bitcoin and Ethereum as their core holdings. Data confirms this trend, as very few non-major ETFs have managed to crack the top 20 list by assets.
Looking ahead, the industry is expected to mirror the variety of products previously successful in the stock market. Regulatory flexibility is the real game-changer in speeding up global digital asset adoption.
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For retail investors, these developments make "getting into crypto" way easier without the headache of managing digital wallets. The market focus is now shifting toward products that offer yield or downside protection.
Reference:
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The Daily Upside, Where Crypto ETFs Stand in 2026. Accessed on January 14, 2026
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