Gotrade News - Huel, a UK-based plant-based food manufacturer, has just been acquired by France's Danone in a deal worth approximately €1 billion. This move marks Danone's expansion into the rapidly growing functional nutrition market.
Key Takeaways:
- Danone strengthens its position in the healthy nutrition market with the acquisition of Huel.
- Huel gains infrastructure and development support for penetrating new markets.
- This expansion responds to the rising demand for complete and convenient nutrition.
Featuring investors like Idris Elba and Jonathan Ross, the acquisition promises significant returns for Huel’s main stakeholders. Originally gaining popularity through online sales, Huel’s products are now available in over 25,000 stores worldwide. Huel’s CEO, James McMaster, stated that the collaboration with Danone provides stronger infrastructure and R&D support for further expansion.
Danone, known for brands like Evian and Activia, sees this acquisition as a strategic step to enhance its portfolio in the fast-evolving health and nutrition sector. On Monday, Danone's shares fell by 0.9% in Paris. In its latest financial report, Huel posted a pre-tax profit of £13.8 million from a turnover of £214 million in 2024.
Huel's rapid growth has come amidst increasing demand for quick and complete nutrition solutions, especially among urban professionals with tight schedules. Meanwhile, Huel’s competitor, Applied Nutrition in the UK, also reported more than 50% growth in sales and profits despite facing geopolitical challenges that could affect trade in the upcoming year.
Reference:
- Bloomberg, Danone to Buy Celebrity-Backed UK Protein Drinks Maker Huel. Accessed on March 23, 2026
- The Guardian, Idris Elba-backed firm Huel bought by Danone in €1bn deal. Accessed on March 23, 2026
Featured Image: GPT Image 1.5
