Reviewed by Gotrade Internal Analyst
Jakarta, Gotrade News - The massive momentum in U.S. professional sports is increasingly leaning on deep tech integration to keep the revenue engine humming. Latest reports show the National Football League (NFL) smashed through the US$23 billion mark in revenue for fiscal year 2024.
Key Takeaways
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NFL revenue hit a massive US$23 billion, with team payouts jumping 8.9 percent.
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Amazon is locking in Prime loyalty through exclusive streaming and AWS data.
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Nvidia's GPUs are the backbone for AI analytics and VR training across the league.
This financial win is a huge "flex" for major tech partners providing the league’s digital backbone. Each team reportedly bagged a US$416 million distribution from national media and licensing deals, proving that the business of football is more "cuan" than ever.
Amazon.com, Inc. has been the league's "go-to" cloud partner via Amazon Web Services (AWS) since 2017. By baking AI into AWS, the league can now crunch player stats in real-time, giving fans and broadcasters that next-level data experience.
The company’s bold move to lock down Thursday Night Football for US$1 billion a year is a clear play to make Prime memberships more "sticky." Per The Motley Fool, this commitment keeps their subscription ecosystem top-tier in the crowded global streaming war.
On the hardware side, NVIDIA Corporation is basically running the show by providing the GPUs that power the cloud data centers the NFL relies on. These chips are the "otak" behind the massive digital activities happening across the league.
Several pro teams are even using VR tech powered by these chips to put players through hyper-realistic game simulations. This tech isn't just for the field; it’s also used to help sponsors visualize their branding inside revamped stadiums before they even open.
Data from The Motley Fool notes that the latest generative AI tech is now being woven into the league’s ecosystem. This move is expected to boost operational efficiency and make the viewing experience way more interactive for global audiences.
The longevity of these partnerships proves that Big Tech is no longer just a vendor; they are the main pillars of sports monetization. Investors are now watching how these collabs help sustain long-term growth for both tech giants.
Current market vibes suggest that the demand for digital infrastructure remains high as mainstream entertainment goes fully digital. Holding a dominant spot in the sports world gives these tech products a major "rep" boost in the eyes of the public.
Reference:
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The Motley Fool, 2 Top Tech Stocks to Buy Now: My NFL Football Playoffs Edition. Accessed on January 19, 2026
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