Reviewed by Gotrade Internal Analyst
Gotrade News - Uber just dropped a massive $1 billion play to lock down the delivery market in Turkey. This comes hot on the heels of a solid Q4 performance in their mobility and logistics sectors.
It is a clear signal that they’re not just a ride-hailing app anymore, but a full-blown global logistics juggernaut. You need to watch this consolidation because it could rewrite the playbook for on-demand services in emerging markets.
Key Takeaways:
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Uber snaps up Getir’s food delivery biz for $335 million cash.
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Total investment in Turkey hits over $1 billion after the Trendyol Go deal.
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Delivery segment now pumps out $25.4 billion in gross bookings.
Uber agreed to buy 100% of Getir’s food delivery business for $335 million on Monday (Feb 9). The deal is expected to wrap up in the second half of 2026, pending the usual regulatory nod.
They are also throwing $100 million into a 15% stake in Getir’s grocery and retail arm. This move effectively stretches their reach way beyond just dropping off takeout.
According to a report from The Street, this strategy is all about making Uber an indispensable "super app" in Turkey. They aim to weave daily mobility and logistics into one seamless ecosystem.
Getir CEO Batuhan Gultakan mentioned that this partnership will significantly level up the experience for consumers and retailers. It lets Getir’s ultra-fast delivery tech slide right into Uber’s massive global network.
The Domination Strategy
This ambition actually kicked off back in May 2025 when they grabbed an 85% stake in Trendyol Go. That $700 million transaction was the cornerstone for their massive expansion in the region.
Filing data shows Trendyol Go delivered over 200 million orders throughout 2024. Their gross bookings volume even hit $2 billion, jumping 50% year-over-year.
Uber plans to fuse the power of Trendyol Go and Getir into one giant, unified network. Users will eventually be able to access restaurant and rapid grocery services across platforms in a single tap.
Uber CEO Dara Khosrowshahi doubled down on the company's long-term commitment to Turkey’s dynamic digital economy. Merging these platforms is expected to drive more value for consumers, couriers, and local merchants.
Impact on the Bottom Line
Q4 2025 earnings revealed that the delivery segment contributed $25.4 billion to Uber’s total gross bookings. This figure highlights just how critical the logistics division is for their long-term growth and revenue diversification.
This Turkey playbook mirrors their successful US model of partnering with major retailers. If regulators give the green light, Turkey could become the prime blueprint for Uber’s international delivery strategy.
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Reference:
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The Street, Uber makes a $1B move for global delivery expansion. Accessed on February 11, 2026
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