How do I buy Baozun Inc. (BZUN) stock?

Buying Baozun Inc. (BZUN) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "BZUN", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy BZUN by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if BZUN is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Baozun Inc. (BZUN) Stock

Q: What is the minimum investment for BZUN on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Baozun Inc. from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NSQ · BZUN

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Key stats

Market cap: $207.43M
Price / Earnings ratio: -9.9x
EPS (TTM): -$0.47
Volume: Loading
52-week high: $3.92
52-week low: $2.07

Source: third-party data provider, as of November 11, 2026

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Technical indicators

RSI 14: 58.39
MACD 12/26/9: 0.05
EMA 9 of MACD: 0.06
MACD histogram: -0.01
SMA 50: $3.19; Price above SMA 50
EMA 50: $3.26; Price above EMA 50
SMA 200: $2.80; Price above SMA 200
EMA 200: $2.92; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of November 10, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Buy

Based on 1 analyst rating

Strong Sell0

Sell0

Hold0

Buy1

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2024

2025

2B1B584M0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2024

2025

15B10B5B0

Revenue to Profit

2025

$1.4B

Revenue

$0.0

Cost of revenue

$7.4B

Gross profit

$0.0

Operating expenses

$-242.1M

Net income

Earnings

No data available

Source: third-party data provider

About Baozun Inc.

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

SectorConsumer Cyclical

IndustryInternet Retail

Employees6,626

CEOMr. Wenbin Qiu

IPO DateMay 21, 2015

HeadquartersShanghai, China

Key Executives

Name	Title	Year Born
Mr. Wenbin Qiu	Co-Founder, Chairman of the Board & CEO	1968
Ms. Yanjie Zhu	Chief Financial Officer	1982
Mr. Ken Huang	Chief Financial Officer of Baozun Brand Management	—
Mr. Junhua Wu	Co-Founder, Chief Strategy Officer & Director	1978
Ms. Wendy Shu Sun	Joint Company Secretary and Senior Director of Corporate Development & Investor Relations	1984
Mr. Yuen Lung Kwok	Senior Vice President	1964
Mr. Tao Liang	Senior Vice President	1988
Ms. Suzanne Eleonore Agar Zerbib	President of Baozun Brand Management	1962
Ms. Ka Man So A.C.I.S., A.C.S., FCIS, FCS	Joint Company Secretary	1974
Ms. Feng Li	Vice President	1980

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											-25.1	-4.5
2022	-4.1	-21.1	-20.3	-15.2	+11.6	+22.0	-23.2	+0.2	-25.9	-34.7	+8.2	+22.1
2023	+34.9	-23.4	-7.2	-14.9	-16.0	-2.2	+24.9	-18.4	-23.8	-1.0	+2.1	-2.5
2024	-16.3	+6.3	-2.5	+11.6	-1.1	-13.0	+18.8
2026				+3.8	-5.5	+4.4	-1.0	-5.6	+11.7	+6.5	+12.9

Stocks in the same sector

FAQ

Buying Baozun Inc. (BZUN) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "BZUN", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy BZUN by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Baozun Inc. from just $1. A small budget shouldn't stop you from building a US stock portfolio.

At the moment, Baozun Inc. (BZUN) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track BZUN's performance via the price chart in the Gotrade app.

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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Baozun Inc. (BZUN) Stock

Key stats

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About Baozun Inc.

Key Executives

Fundamentals

Valuation

Profitability

Trading

Technical indicators

Analyst views

Seasonality

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Price / Earnings ratio

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