How do I buy The Honest Co (HNST) stock?

Buying The Honest Co (HNST) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "HNST", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy HNST by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

What is the minimum investment for HNST on Gotrade?

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in The Honest Co from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Does The Honest Co (HNST) pay dividends?

At the moment, The Honest Co (HNST) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track HNST's performance via the price chart in the Gotrade app.

Is buying HNST on Gotrade safe and legal?

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

What are the market hours to buy HNST?

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours. Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

How do I tell if HNST is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

The Honest Co (HNST) Stock Price Today & Analysis

% positive news of 10 articles

published over the past 14 days

Latest news

MarketBeat

Halper Sadeh LLC Encourages The Honest Company, Inc. Shareholders to Contact the Firm to Discuss Their Rights

NeutralHNSTOctober 22, 2025

Business WireNeutral

Halper Sadeh LLC Encourages The Honest Company, Inc. Shareholders to Contact the Firm to Discuss Their Rights

HNST

Zacks Investment Research

Bet On 5 Top-Ranked Stocks With Rising P/E

NeutralHNSTOctober 22, 2025

Zacks Investment ResearchNeutral

Bet On 5 Top-Ranked Stocks With Rising P/E

HNST

Zacks Investment Research

4 Consumer Discretionary Stocks to Watch This Holiday Season

NeutralHNSTOctober 9, 2025

Zacks Investment ResearchNeutral

4 Consumer Discretionary Stocks to Watch This Holiday Season

HNST

The Motley Fool

10 Under-the-Radar Consumer Goods Stocks With Incredible Growth Potential

NeutralHNSTJune 21, 2025

The Motley FoolNeutral

10 Under-the-Radar Consumer Goods Stocks With Incredible Growth Potential

HNST

Zacks Investment Research

Can Honest (HNST) Climb 40.83% to Reach the Level Wall Street Analysts Expect?

NeutralHNSTMay 13, 2025

Zacks Investment ResearchNeutral

Can Honest (HNST) Climb 40.83% to Reach the Level Wall Street Analysts Expect?

HNST

About The Honest Co

We’re a wellness brand empowering people to live happy, healthy lives. And we’re also people, just like you. When our founder Jessica Alba couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective products that work for your family, your home and yourself, you’re Honest, too. We know that everything you put on, in and around your body matters. A lot. That’s why we hold ourselves to an Honest standard of safety and transparency. We even develop many of our formulas right in our in-house lab. We also believe that a happy, healthy life should be a right, not a privilege.

SectorConsumer Defensive

IndustryHousehold & Personal Products

Employees174

CEOMs. Carla Vernon

IPO DateMay 4, 2021

HeadquartersLos Angeles, CA

Key Executives

Name	Title	Year Born
Ms. Carla Vernon	CEO & Director	1971
Ms. Jessica Marie Warren	Founder & Director	1982
Mr. Curtiss Bruce	Chief Financial & Operating Officer and Principal Financial, Accounting and Operating Officer	1973
Mr. Etienne von Kunssberg	Senior Vice President of Supply Chain	1976
Mr. Brendan Sheehey	Senior VP, General Counsel & Corporate Secretary	1978
Ms. Brenna Israel Mast	Senior Vice President of Integrated Marketing & Communications	—
Ms. Dorria L. Ball	Chief People Officer	1962
Mr. Jonathan Mayle	Senior Vice President of Customer Sales	1991
Mr. Thomas J. Sternweis	Senior Vice President of Strategy & Enterprise Development	1982
Ms. Monica Baik	SVP of Financial Planning & Analysis (FP&A) and Investor Relations	—

Fundamentals

Valuation

Market cap$567.53M

Price-to-sales ratio1.66

Price-to-book value3.39

Price-earnings ratio-46.60

Return on Equity-11.00%

Return on Sales-5.00%

Return on Assets-8.00%

PEG ratioN/A

Earnings Per Share

Earnings Per Share$-0.10

Income Statement

Average volume2,170,459

EBITDA$-9.26M

1 year high (52w)$6.01

1 year low (52w)$2.07

Dividend

Ex dividend dateN/A

Dividend amount$0.00

Dividend yield0.00%

Last payment dateN/A

Dividend yield (TTM)N/A

Next earnings reportN/A

Solvency

Debt-to-equity ratioN/A

Technicals

OscillatorsSell5 Indicators

Moving AveragesNeutral12 Indicators

What the experts say

3 Wall Street Analyst Ratings

HOLD

33% Buy

67% Hold

0% Sell

Target price

$5.23

Est return

0.51%

Morgan Stanley

Dara Mohsenian

Hold

Target price

$5.70

Est return

10.25%

Telsey Advisory Group

Dana Telsey

Hold

Target price

$5.00

Est return

3.29%

B. Riley Securities

Anna Glaessgen

Buy

Target price

$5.00

Est return

3.29%

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021									-1.0	-10.5	-7.6	-0.1
2022	-21.2	-14.7	-9.7	-19.8	-14.4	-11.0	+9.5	+7.1	-0.8	-4.9	-16.0	+0.7
2023	+13.0	-16.2	-35.5	-11.2	-6.4	+15.9	-14.2	+0.0	-15.4	-7.2	+117.3	+42.2
2024	-10.7	+5.8	+32.8	-24.0	-9.7	+7.7	+32.7	+29.7	-17.0	+4.8	+120.5	-16.8
2025	-5.6	-12.3	-8.0	+0.2	+4.1	+1.2	-9.3	-11.6	-4.2	-3.9	-19.9	-5.1
2026	-5.4	+12.0	+11.8	+25.9	-0.3	+4.9	-3.9	+55.9	-6.0

The Honest Co (HNST) Stock

Fundamentals

Recent news

Honest Q2 Earnings Call Highlights

Honest Q2 Earnings Call Highlights

Honest (HNST) Q2 Earnings and Revenues Beat Estimates

Honest (HNST) Q2 Earnings and Revenues Beat Estimates

Surging Earnings Estimates Signal Upside for Honest (HNST) Stock

Surging Earnings Estimates Signal Upside for Honest (HNST) Stock

Honest (HNST) Q1 Earnings Meet Estimates

Honest (HNST) Q1 Earnings Meet Estimates

Technicals

Analyst Ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Honest Q2 Earnings Call Highlights

Honest Q2 Earnings Call Highlights

Honest (HNST) Q2 Earnings and Revenues Beat Estimates

Honest (HNST) Q2 Earnings and Revenues Beat Estimates

Surging Earnings Estimates Signal Upside for Honest (HNST) Stock

Surging Earnings Estimates Signal Upside for Honest (HNST) Stock

Honest (HNST) Q1 Earnings Meet Estimates

Honest (HNST) Q1 Earnings Meet Estimates

Bet on 5 Top-Ranked Stocks With Rising P/E

Bet on 5 Top-Ranked Stocks With Rising P/E

Halper Sadeh LLC Encourages The Honest Company, Inc. Shareholders to Contact the Firm to Discuss Their Rights

Halper Sadeh LLC Encourages The Honest Company, Inc. Shareholders to Contact the Firm to Discuss Their Rights

Bet On 5 Top-Ranked Stocks With Rising P/E

Bet On 5 Top-Ranked Stocks With Rising P/E

4 Consumer Discretionary Stocks to Watch This Holiday Season

4 Consumer Discretionary Stocks to Watch This Holiday Season

10 Under-the-Radar Consumer Goods Stocks With Incredible Growth Potential

10 Under-the-Radar Consumer Goods Stocks With Incredible Growth Potential

Can Honest (HNST) Climb 40.83% to Reach the Level Wall Street Analysts Expect?

Can Honest (HNST) Climb 40.83% to Reach the Level Wall Street Analysts Expect?

About The Honest Co

Key Executives

Fundamentals

Valuation

Earnings Per Share

Income Statement

Dividend

Solvency

Technicals

What the experts say

Seasonality

FAQ

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