How do I buy MediaAlpha, Inc. (MAX) stock?

Buying MediaAlpha, Inc. (MAX) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "MAX", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy MAX by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if MAX is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

MediaAlpha, Inc. (MAX) Stock

Q: What is the minimum investment for MAX on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in MediaAlpha, Inc. from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NYSE · MAX

Trade MAX

Key stats

Market cap: $598.63M
Price / Earnings ratio: 7.2x
EPS (TTM): -$0.32
Volume: Loading
52-week high: $14.70
52-week low: $7.09

Source: third-party data provider, as of October 21, 2026

Compare with MAX

Technical indicators

RSI 14: 62.64
MACD 12/26/9: 0.09
EMA 9 of MACD: -0.22
MACD histogram: 0.31
SMA 50: $11.37; Price above SMA 50
EMA 50: $11.06; Price above EMA 50
SMA 200: $10.60; Price above SMA 200
EMA 200: $11.04; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of October 20, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Hold

Based on 4 analyst ratings

Strong Sell0

Sell0

Hold2

Buy2

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2025

1B882M441M0

Debt & Balance Sheet

Total assets

Total liabilities

2025

496M327M164M0

Revenue to Profit

2025

$1.1B

Revenue

$0.0

Cost of revenue

$167.5M

Gross profit

$0.0

Operating expenses

$25.6M

Net income

Earnings

No data available

Source: third-party data provider

About MediaAlpha, Inc.

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

SectorCommunication Services

IndustryInternet Content & Information

Employees147

CEOMr. Steven M. Yi J.D.

IPO DateOct 28, 2020

HeadquartersLos Angeles, CA

Key Executives

Name	Title	Year Born
Mr. Steven M. Yi J.D.	Co-Founder, CEO, President & Director	1970
Mr. Patrick R. Thompson	CFO, Treasurer, Principal Financial & Accounting Officer	1979
Mr. Eugene Nonko	Co-Founder, Chief Architect & Director	1981
Ms. Amy Yeh	Chief Technology Officer	1979
Mr. Jeffrey B. Coyne Esq., J.D.	General Counsel & Secretary	1967
Mr. Keith Cramer	Chief Revenue Officer	1981
Mr. Tigran Sinanyan	Senior VP of Finance & Corporate Development	1983
Mr. Andy Soltani	Senior Vice President of Analytics	—

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2026	-0.1	-1.4	-8.5	-6.3	-2.2	+34.4	-3.3	-1.0	-22.2	+21.8

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FAQ

Buying MediaAlpha, Inc. (MAX) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "MAX", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy MAX by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in MediaAlpha, Inc. from just $1. A small budget shouldn't stop you from building a US stock portfolio.

At the moment, MediaAlpha, Inc. (MAX) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track MAX's performance via the price chart in the Gotrade app.

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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MediaAlpha, Inc. (MAX) Stock

Key stats

Compare with MAX

Recent news

MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average

MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average

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New Strong Buy Stocks for September 23rd

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MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average

MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average

New Strong Buy Stocks for September 23rd

New Strong Buy Stocks for September 23rd

Best Value Stocks to Buy for September 23rd

Best Value Stocks to Buy for September 23rd

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

New Strong Buy Stocks for September 17th

New Strong Buy Stocks for September 17th

Best Value Stocks to Buy for September 17th

Best Value Stocks to Buy for September 17th

MediaAlpha Q2 Earnings Call Highlights

MediaAlpha Q2 Earnings Call Highlights

MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Top Estimates

MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Top Estimates

Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firm

Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firm

Do Options Traders Know Something About MediaAlpha Stock We Don't?

Do Options Traders Know Something About MediaAlpha Stock We Don't?

About MediaAlpha, Inc.

Key Executives

Fundamentals

Valuation

Profitability

Trading

Technical indicators

Analyst views

Seasonality

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Market cap

Price / Earnings ratio

Price / Sales ratio

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