Amazon Stock News (Oct 28, 2026): AMZN Rises 1.6% to $253.10

M Alfathan RahmanM Alfathan RahmanHendrie Saputra
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Amazon Stock News (Oct 28, 2026): AMZN Rises 1.6% to $253.10

Summary

  • Amazon (AMZN) rose 1.61% to close at $253.10 on Tuesday, October 27, 2026.
  • No company announcement accompanied the gain, which Ad-hoc News tied to a broad rally in technology stocks.
  • Amazon reports third-quarter results on Thursday, October 29, a report Zacks says puts AWS growth at center stage.

Gotrade News - In the latest Amazon stock news, Amazon (AMZN) shares rose 1.61%, or $4.01, to close at $253.10 in the US session on Tuesday, October 27, 2026.

No company announcement accompanied the gain, which financial media tied to a broad rally in technology stocks two days before Amazon reports its third-quarter results.

AMZN Trading Data

DataValue
Closing price$253.10
Change+$4.01 (+1.61%)
Previous close$249.09
Open$250.43
Day range$248.71 to $254.68
Volume34.5 million shares
30-day average volume36.6 million shares
52-week range$196.00 to $287.20
Market cap$2.73 trillion

Regular-session close on Tuesday, October 27, 2026, 4:00 p.m. New York time. Stock prices: Yahoo Finance, cross-checked against the closing price on Nasdaq.com. Volume and 30-day average volume: Nasdaq.com. 52-week range: Yahoo Finance daily highs and lows since October 28, 2025. Indices and the 10-year Treasury yield: Yahoo Finance daily closes for the same date.

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Follow AMZN's latest price on our Amazon (AMZN) stock price today page.

How AMZN Traded in the Session

Amazon opened above Monday's close and at one point slipped just under it, then recovered to finish $4.39 above the day's low, near the top of the session's range. Trading was a little lighter than usual, with volume running 5.80% below its average.

The gain came on a tech-led day for Wall Street. The Nasdaq Composite rose 1.18% to 26,477.81, the S&P 500 added 0.60% to 7,722.60 and the Dow Jones Industrial Average edged up 0.03% to 52,377.57, so Amazon outpaced the Nasdaq by 0.43 percentage points. The US 10-year Treasury yield ended the session at 4.99%, up 0.7 basis points.

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Big Tech peers were mixed. Alphabet (GOOGL) rose 1.19%, while Microsoft (MSFT) slipped 0.24% and Meta Platforms (META) fell 1.64%. After Tuesday's gain, Amazon sits 11.87% below its 52-week high and 29.13% above its 52-week low.

Why Amazon Stock Rose

No Amazon announcement or filing explained Tuesday's move. In a report published on October 27, Ad-hoc News said the stock was lifted by a broad rally in technology stocks rather than by any fresh company disclosure, as investors prepared for a busy run of Big Tech earnings and kept their focus on the AI trade.

The same report said Wall Street's attention ahead of Amazon's results is on margins at Amazon Web Services (AWS).

A preview published the same day by Zacks also put AWS at the center of the report. Per Zacks, the consensus estimate calls for third-quarter earnings of $2.01 per share, up 3% year over year, on revenue of $202.11 billion, up 12%.

AMZN Stock Analysis: Supporting Factors and Risks

Supporting Factors

  • Cloud momentum: according to Zacks, AWS revenue rose 37% year over year to $42.23 billion in the second quarter, its fastest expansion in 18 quarters, and the Zacks estimate for third-quarter AWS revenue is $45.41 billion.
  • Advertising growth: Zacks projects third-quarter ad revenue to rise nearly 18% to $20.87 billion.
  • Relative strength: Amazon's 1.61% gain on Tuesday was larger than the moves in the Nasdaq Composite, the S&P 500 and the Dow.

Risks

  • Heavy spending: Amazon anticipates about $220 billion in annual capital expenditures, which Zacks says raises free cash flow concerns.
  • Tougher comparison: Zacks notes that Prime Day shifted into the second quarter this year, a headwind for the year-over-year sales comparison.
  • High bar: the Zacks consensus revenue estimate of $202.11 billion sits just above the top of Amazon's own guidance range of $197 billion to $202 billion, as cited by Zacks.

Amazon is set to release its third-quarter earnings report after market hours on Thursday, October 29, according to Zacks, and the company's release puts its conference call at 2:00 p.m. PT (5:00 p.m. ET) that day.

This article is for education and information only and is not investment advice. Investment decisions are yours to make after your own research.

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Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA). This content is for educational purposes only and does not constitute financial advice. Always do your own research (DYOR) before investing.


M Alfathan Rahman
Written by
M Alfathan Rahman
M. Alfathan Rahman is a content writer with over 3 years of experience developing digital content strategies across various industries, including fintech. He has experience producing content for tax-related websites and financial education platforms. His focus areas include data research, and crafting financial articles that are informative, accurate, and accessible to investors of all experience levels.
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Hendrie Saputra
Reviewed by
Hendrie Saputra
Expert Reviewer
Hendrie Saputra holds a Master of Business Administration (MBA) with a concentration in Business Risk & Finance, along with professional experience in finance, marketing, and project management. He is experienced in analyzing market data and developing research-driven business strategies.
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