How do I buy Apple (AAPL) stock?

Buying Apple (AAPL) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "AAPL", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy AAPL by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if AAPL is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Apple (AAPL) Stock

Q: What is the minimum investment for AAPL on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Apple from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NASDAQ · AAPL

Trade AAPL

Key stats

Market cap: $4.99T
Price / Earnings ratio: 38.8x
EPS (TTM): $8.75
Volume: Loading
52-week high: $348.15
52-week low: $243.42
Dividend yield: 0.31%
Dividend amount (latest): $0.27
EPS vs analyst estimate: +5.7%Q4 FY25 · $1.85 vs $1.75
Next earnings report: 29 Oct 2026

Source: third-party data provider, as of October 17, 2026

EPS estimate: analyst consensus

Compare with AAPL

Technical indicators

RSI 14: 60.58
MACD 12/26/9: 4.03
EMA 9 of MACD: 3.89
MACD histogram: 0.14
SMA 50: $325.08; Price above SMA 50
EMA 50: $328.20; Price above EMA 50
SMA 200: $292.11; Price above SMA 200
EMA 200: $297.69; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of October 15, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Buy

Based on 16 analyst ratings

Strong Sell0

Sell2

Hold3

Buy11

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2024

2025

499B330B165B0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2024

2025

438B289B145B0

Revenue to Profit

2025

$416.2B

Revenue

$0.0

Cost of revenue

$195.2B

Gross profit

$0.0

Operating expenses

$112.0B

Net income

Earnings

EPS forecast

Actual EPS

$1.85

$1.75

Q4FY25

$2.66

Q1FY26

$1.82

Q2FY26

$1.67

Q3FY26

$1.99

Q4FY26

The market is expecting earnings per share of $1.99 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

SectorTechnology

IndustryConsumer Electronics

Employees150,000

CEOMr. John Ternus

IPO DateDec 12, 1980

HeadquartersCupertino, CA

Key Executives

Name	Title	Year Born
Mr. John Ternus	CEO & Director	1976
Mr. Timothy D. Cook	Executive Chairman of the Board	1961
Mr. Kevan Parekh	Senior VP & CFO	1972
Mr. Sabih Khan	Senior VP & Chief Operating Officer	1967
Ms. Deirdre O'Brien	Senior Vice President of Retail & People	1967
Ms. Katherine L. Adams	Secretary	1964
Mr. Ben Borders	Principal Accounting Officer	1981
Suhasini Chandramouli	Director of Investor Relations	—
Ms. Jennifer G. Newstead J.D.	Senior VP of Government Affairs & General Counsel	1970
Ms. Kristin Huguet Quayle	Vice President of Worldwide Communications	—

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021										+2.2	+11.0	+7.8
2022	-4.0	-5.4	+7.0	-9.6	-5.8	-8.1	+17.0	-2.7	-12.5	+7.6	-1.7	-12.4
2023	+15.4	+1.4	+13.5	+2.1	+4.5	+7.7	+2.1	-4.0	-9.6	-1.7	+9.2	+0.7
2024	-0.7	-3.3	-4.6	+0.2	+13.6	+8.6	+2.5	+4.9	+4.6	-0.1	+6.5	+4.5
2025	-3.2	+6.1	-6.7	-4.8	-5.8	+1.7	-0.1	+14.7	+10.8	+5.8	+3.6	-4.0
2026	-4.3	-2.2	-4.1	+6.1	+11.4	-5.5	+4.9	+4.4	+2.4	+3.8

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FAQ

Buying Apple (AAPL) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "AAPL", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy AAPL by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Apple from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Yes, Apple regularly pays dividends to shareholders. Currently, the estimated dividend yield for AAPL is around 0.31% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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Apple (AAPL) Stock

Key stats

Compare with AAPL

Recent news

Apple Stock News (Oct 14, 2026): AAPL Rises 0.1% to $341.27

Apple Stock News (Oct 14, 2026): AAPL Rises 0.1% to $341.27

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Stocktwits AI Roundup: AI Chip Selloff Deepens, CoreWeave Debt Concerns And Apple’s China AI Launch

Apple and Meta need each other, says Yorkville Ives' Dan Ives

Apple and Meta need each other, says Yorkville Ives' Dan Ives

Jim Cramer Says Starbucks Can Rise On Its Own, Apple’s Audience Is Worth Paying For, And Intel Investors Need Patience

Jim Cramer Says Starbucks Can Rise On Its Own, Apple’s Audience Is Worth Paying For, And Intel Investors Need Patience

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Apple Stock News (Oct 14, 2026): AAPL Rises 0.1% to $341.27

Apple Stock News (Oct 14, 2026): AAPL Rises 0.1% to $341.27

Stocktwits AI Roundup: AI Chip Selloff Deepens, CoreWeave Debt Concerns And Apple’s China AI Launch

Stocktwits AI Roundup: AI Chip Selloff Deepens, CoreWeave Debt Concerns And Apple’s China AI Launch

Apple and Meta need each other, says Yorkville Ives' Dan Ives

Apple and Meta need each other, says Yorkville Ives' Dan Ives

Jim Cramer Says Starbucks Can Rise On Its Own, Apple’s Audience Is Worth Paying For, And Intel Investors Need Patience

Jim Cramer Says Starbucks Can Rise On Its Own, Apple’s Audience Is Worth Paying For, And Intel Investors Need Patience

Dow Sees Best Day In Over A Month As Investors Rotate Out Of AI Trade On Overspending Concerns — CRWV, META, SPCX, PEP In Focus

Dow Sees Best Day In Over A Month As Investors Rotate Out Of AI Trade On Overspending Concerns — CRWV, META, SPCX, PEP In Focus

iPhone Duo Preorders Begin Friday. Is Apple's First Foldable Phone Reason Alone to Buy the Stock?

iPhone Duo Preorders Begin Friday. Is Apple's First Foldable Phone Reason Alone to Buy the Stock?

Is Apple the Ultimate Stock to Buy Right Now?

Is Apple the Ultimate Stock to Buy Right Now?

Apple And Meta Collaborate To Run Muse Models On Mac

Apple And Meta Collaborate To Run Muse Models On Mac

The Man Who Built the Apple Store Never Tried to Sell You Anything

The Man Who Built the Apple Store Never Tried to Sell You Anything

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Apple and Meta team up to make Muse AI model run on Mac computers

Apple Closes In On World's Most Valuable Company Crown — iPhone Duo Preorders, China AI Rollout In Focus

Apple Closes In On World's Most Valuable Company Crown — iPhone Duo Preorders, China AI Rollout In Focus

About Apple

Key Executives

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Price / Earnings ratio

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