How do I buy Sony (SONY) stock?

Buying Sony (SONY) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "SONY", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy SONY by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if SONY is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Sony (SONY) Stock

Q: What is the minimum investment for SONY on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Sony from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NEW YORK STOCK EXCHANGE, INC. · SONY

Trade SONY

Key stats

Market cap: $148.74B
Price / Earnings ratio: -108.3x
EPS (TTM): -$0.22
Volume: Loading
52-week high: $30.34
52-week low: $19.32
EPS vs analyst estimate: +6.4%Q2 FY25 · $0.35 vs $0.33
Next earnings report: 10 Nov 2026

Source: third-party data provider, as of October 31, 2026

EPS estimate: analyst consensus

Compare with SONY

Technical indicators

RSI 14: 60.16
MACD 12/26/9: 0.51
EMA 9 of MACD: 0.45
MACD histogram: 0.06
SMA 50: $24.23; Price above SMA 50
EMA 50: $24.19; Price above EMA 50
SMA 200: $22.28; Price above SMA 200
EMA 200: $23.55; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of October 29, 2026. Technical data, not a recommendation.

Analyst ratings

No analyst data available

Financials

Performance

Revenue

Net income

Net margin %

2025

2026

1T904B452B0

Debt & Balance Sheet

Total assets

Total liabilities

2025

2026

42T28T14T0

Revenue to Profit

2026

$78.1B

Revenue

$0.0

Cost of revenue

$3.8T

Gross profit

$0.0

Operating expenses

$-326.9B

Net income

Earnings

EPS forecast

Actual EPS

$0.35

$0.33

Q2FY25

$0.34

Q3FY25

Q4FY25

Q1FY26

Q2FY26

The market has no earnings per share expectations for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Sony

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services - Sony's purpose is to fill the world with emotion through the power of creativity and technology.

SectorTechnology

IndustryConsumer Electronics

Employees94,900

CEOMr. Hiroki Totoki

IPO DateDec 1, 1958

HeadquartersTokyo, Japan

Key Executives

Name	Title	Year Born
Mr. Hiroki Totoki	President, CEO, Director & Representative Corporate Executive Officer	1964
Mr. Kenichiro Yoshida	Executive Chairman	1959
Ms. Lin Tao	CFO, Corporate Executive Officer & Director	1973
Mr. Toshimoto Mitomo	CSO, Rep. Corp. Exec Off, Legal, Comp, Priv., IP, Strat., Bus. Sust., Ext. Rel., BIP, CP & Mob. Bus	1963
Yasuhiro Ito	Chief People Officer, Corporate Exec Off. & Officer in charge of Human Res. & General Affairs	1971
Mr. Tsuyoshi Kodera	Chief Digital Officer, Corporate Exe. Officer and Officer in charge of Digital & Technology	1969
Mr. Hirotoshi Korenaga	Senior Vice President of Accounting	1965
Dr. Hiroaki Kitano Ph.D.	Chief Technology Fellow	1961
Mr. J. Justin Hill	Senior Vice President of Finance & Investor Relations and Head of Investor Relations	—
Mr. Robert Lawson	Senior Vice President of Corporate Communications	—

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											+0.5	+5.9
2022	-11.6	-8.9	+1.8	-16.4	+9.2	-13.1	+4.5	-7.8	-18.8	+2.0	+12.2	-9.1
2023	+16.7	-6.6	+8.4	-1.9	+1.6	-6.8	+2.2	-11.0	-3.3	+1.7	+1.1	+9.9
2024	+4.8	-13.2	-2.6	-4.2	-0.7	+1.6	+3.9	+14.8	+1.1	-9.1	+13.1	+5.7
2025	+4.4	+14.4	+3.3	+3.3	+4.4	-3.2	-4.5	+12.9	+6.8	-3.0	+5.0	-11.0
2026	-14.6	+4.2	-8.8	-4.9	+9.0	-11.1	+15.1	+8.5	-5.2	+8.4

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FAQ

Buying Sony (SONY) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "SONY", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy SONY by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Sony from just $1. A small budget shouldn't stop you from building a US stock portfolio.

At the moment, Sony (SONY) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track SONY's performance via the price chart in the Gotrade app.

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Trade Faster. Easier. Smarter.

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Sony (SONY) Stock

Key stats

Compare with SONY

Recent news

Sony (SONY) Stock Declines While Market Improves: Some Information for Investors

Sony (SONY) Stock Declines While Market Improves: Some Information for Investors

Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?

Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?

Why Sony (SONY) is a Top Value Stock for the Long-Term

Why Sony (SONY) is a Top Value Stock for the Long-Term

Wall Street Analysts Look Bullish on Sony (SONY): Should You Buy?

Wall Street Analysts Look Bullish on Sony (SONY): Should You Buy?

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Sony (SONY) Stock Declines While Market Improves: Some Information for Investors

Sony (SONY) Stock Declines While Market Improves: Some Information for Investors

Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?

Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?

Why Sony (SONY) is a Top Value Stock for the Long-Term

Why Sony (SONY) is a Top Value Stock for the Long-Term

Wall Street Analysts Look Bullish on Sony (SONY): Should You Buy?

Wall Street Analysts Look Bullish on Sony (SONY): Should You Buy?

Should You Buy These 4 Video Game Stocks Before GTA 6 Arrives?

Should You Buy These 4 Video Game Stocks Before GTA 6 Arrives?

Sony (SONY) Outperforms Broader Market: What You Need to Know

Sony (SONY) Outperforms Broader Market: What You Need to Know

Sony (SONY) Advances While Market Declines: Some Information for Investors

Sony (SONY) Advances While Market Declines: Some Information for Investors

Disney Reportedly Pitches Hollywood Studios On Infinity Vision Premium Format To Challenge IMAX Dominance

Disney Reportedly Pitches Hollywood Studios On Infinity Vision Premium Format To Challenge IMAX Dominance

Here's Why Sony (SONY) is a Strong Momentum Stock

Here's Why Sony (SONY) is a Strong Momentum Stock

Sony (SONY) Surpasses Market Returns: Some Facts Worth Knowing

Sony (SONY) Surpasses Market Returns: Some Facts Worth Knowing

About Sony

Key Executives

Fundamentals

Valuation

Profitability

Trading

Dividend

Technical indicators

Analyst views

Seasonality

Corporate actions

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Past

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Price / Earnings ratio

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