BFH company logo

Bread Financial Holdings, Inc. (BFH) Stock

NYSE · BFH
Trade BFH

Key stats

Market cap
$3.71B
Price / Earnings ratio
7.0x
EPS (TTM)
$13.00
Volume
Loading
52-week high
$114.53
52-week low
$59.26
Dividend yield
0.71%
Dividend amount (latest)
$0.23

Source: third-party data provider, as of November 13, 2026

Compare with BFH

Recent news

Zacks Investment Research

Why Bread Financial Holdings (BFH) is a Top Value Stock for the Long-Term

PositiveBFHOctober 30, 2026
The Motley Fool

Bread Financial: 3 Key Takeaways for Long-Term Investors

PositiveBFHOctober 29, 2026
Zacks Investment Research

BFH vs. BAM: Which Stock Is the Better Value Option?

PositiveBFHOctober 27, 2026
Zacks Investment Research

Why Bread Financial Holdings (BFH) is a Top Momentum Stock for the Long-Term

PositiveBFHOctober 27, 2026

News tone: automated (AI) classification of the article's content, not a price prediction.

Technical indicators

RSI 14
40.79
MACD 12/26/9
-0.87
EMA 9 of MACD
-0.10
MACD histogram
-0.76
SMA 50
$103.18
Price below SMA 50
EMA 50
$102.66
Price below EMA 50
SMA 200
$93.01
Price above SMA 200
EMA 200
$92.13
Price above EMA 200

Calculated by Gotrade from daily closing prices, as of November 11, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Hold

Based on 6 analyst ratings

Strong Sell0
Sell0
Hold3
Buy3
Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue
Net income
Net margin %
2021
2022
2023
2024
2025
4B2B1B0

Debt & Balance Sheet

Total assets
Total liabilities
2021
2022
2023
2024
2025
30B20B10B0

Revenue to Profit

2025
$2.6B
Revenue
$0.0
Cost of revenue
$2.6B
Gross profit
$0.0
Operating expenses
$518.0M
Net income

Earnings

No data available

Source: third-party data provider

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FAQ

Buying Bread Financial Holdings, Inc. (BFH) stock is now easy and instant through the Gotrade app.
  1. Download the Gotrade app from the App Store or Google Play.
  2. Create an account and verify your identity.
  3. Make a deposit.
  4. Search for the code "BFH", then tap "Trade".
  5. Tap the "Buy" button.
  6. Enter the amount you want to buy. You have two options:
    1. Buy BFH by number of shares.
    2. Buy fractional shares in dollars, starting from $1.
  7. Swipe up to confirm your order, and you're done!
On Gotrade, you don't have to buy a full share. With fractional shares, you can start investing in Bread Financial Holdings, Inc. from just $1. A small budget shouldn't stop you from building a US stock portfolio.
Yes, Bread Financial Holdings, Inc. regularly pays dividends to shareholders. Currently, the estimated dividend yield for BFH is around 0.71% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).
Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).
You can place an order any time. It goes through when the US market (NYSE/NASDAQ) opens: 9:30 AM to 4:00 PM New York time, Monday to Friday. Pre-market and after-hours trading are open too.
The market is closed on US public holidays. The Gotrade app shows whether the market is open.
There's no single perfect answer, but common approaches include:
  • Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
  • Review revenue and earnings growth.
  • Check margins and cash flow.
  • Evaluate business outlook and the company's position within its industry.
You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.
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