How do I buy Harley Davidson (HOG) stock?

Buying Harley Davidson (HOG) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and verify your identity. Make a deposit. Search for the code "HOG", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy HOG by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

What is the minimum investment for HOG on Gotrade?

On Gotrade , you don't have to buy a full share. With fractional shares, you can start investing in Harley Davidson from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Does Harley Davidson (HOG) pay dividends?

Yes, Harley Davidson regularly pays dividends to shareholders. Currently, the estimated dividend yield for HOG is around 2.19% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Is buying HOG on Gotrade safe and legal?

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

What are the market hours to buy HOG?

You can place an order any time. It goes through when the US market (NYSE/NASDAQ) opens: 9:30 AM to 4:00 PM New York time, Monday to Friday. Pre-market and after-hours trading are open too. The market is closed on US public holidays. The Gotrade app shows whether the market is open.

How do I tell if HOG is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Harley Davidson (HOG) Stock Price: Nov 11 Close $33.96

Latest news

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News tone: automated (AI) classification of the article's content, not a price prediction.

About Harley Davidson

More than building machines, we stand for the timeless pursuit of adventure and freedom for the soul. In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and a motorcycle culture that would make Harley-Davidson one of the most recognized and revered brands in the world. Since the beginning, we’ve proudly and authentically stood up for the things we believe in most: the rebel spirit in all of us, unity, individuality and personal freedom. These beliefs and a desire to find freedom on two wheels forge a bond that brings Harley-Davidson riders, employees, dealers, and suppliers together.

SectorConsumer Cyclical

IndustryRecreational Vehicles

Employees5,500

CEOMr. Arthur Francis Starrs III

IPO DateNov 5, 1987

HeadquartersMilwaukee, WI

Key Executives

Name	Title	Year Born
Mr. Arthur Francis Starrs III	CEO, President & Director	1978
Mr. Jonathan R. Root	CFO & Chief Commercial Officer	1974
Mr. Bryan Niketh	Chief Operating Officer	1977
Mr. Matt Ryan	Chief Marketing & Technology Officer	1974
Mr. Bryan Andrew Beck	Chief Accounting Officer	—
Mr. Shawn Michael Collins	Director of Investor Relations	—
Ms. Gayle E. Littleton	Chief Legal, Compliance & Corporate Affairs Officer and Corporate Secretary	1973
Ms. Tori Termaat	Chief Human Resources Officer	1978
Ray Drea	Chief Stylist	—
Mr. Andy Benka	VP of Product Management & Chief of Staff	—

Fundamentals

Valuation

Price-to-sales ratio0.74

Price-to-book value1.14

PEG ratio2.53

Profitability

Return on Equity6.00%

Return on Assets2.00%

Return on Sales8.00%

Gross margin (latest quarter)30.35%

EBITDA$320.09M

Trading

Average volume2,329,072

Dividend

Ex dividend date15 Sep 2026

Last payment date29 Sep 2026

Source: third-party data provider, as of November 13, 2026

Technical indicators

RSI 14: 70.60
MACD 12/26/9: 1.88
EMA 9 of MACD: 1.57
MACD histogram: 0.31
SMA 50: $28.13; Price above SMA 50
EMA 50: $29.02; Price above EMA 50
SMA 200: $24.51; Price above SMA 200
EMA 200: $25.14; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of November 11, 2026. Technical data, not a recommendation.

Analyst views

4 analyst ratings

Third-party analyst opinion, not a recommendation from Gotrade.

Analyst consensus:Buy

50% Buy

25% Hold

25% Sell

Analyst price target

Low: $25.00
Average: $30.75
High: $37.00

Citigroup

James Hardiman

Buy

Target price

$37.00

Wells Fargo

Anthony Bonadio

Sell

Target price

$25.00

DA Davidson

Griffin Bryan

Buy

Target price

$33.00

UBS

Robin Farley

Hold

Target price

$28.00

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											-5.3	+2.9
2022	-8.3	+15.0	-1.5	-6.0	-4.0	-6.5	+18.2	+2.3	-8.8	+19.1	+6.9	-12.1
2023	+11.9	+1.8	-20.0	-3.7	-15.5	+12.4	+6.2	-12.4	-3.4	-16.9	+9.9	+17.6
2024	-10.6	+8.7	+20.4	-21.0	+4.4	-9.2	+15.9	+2.6	+3.4	-16.0	+5.5	-11.5
2025	-8.1	-2.7	+1.4	-10.5	+5.1	-0.3	-2.9	+21.1	-4.7	-4.4	-9.7	-15.3
2026	-4.1	-8.0	+13.8	+17.5	-1.2	+0.5	+1.6	+9.0	-10.0	+25.7	+2.7

Corporate actions

Upcoming

No upcoming corporate actions for HOG

Past

DividendQ3/26

Ex-dividend date15 Sep 2026

Payable date29 Sep 2026

Amount per share$0.19

DividendQ2/26

Ex-dividend date8 Jun 2026

Payable date25 Jun 2026

Amount per share$0.19

DividendQ1/26

Ex-dividend date2 Mar 2026

Payable date17 Mar 2026

Amount per share$0.19

DividendQ4/25

Ex-dividend date9 Dec 2025

Payable date22 Dec 2025

Amount per share$0.18

DividendQ3/25

Ex-dividend date10 Sep 2025

Payable date24 Sep 2025

Amount per share$0.18

DividendQ2/25

Ex-dividend date2 Jun 2025

Payable date18 Jun 2025

Amount per share$0.18

DividendQ1/25

Ex-dividend date28 Feb 2025

Payable date14 Mar 2025

Amount per share$0.18

DividendQ4/24

Ex-dividend date10 Dec 2024

Payable date23 Dec 2024

Amount per share$0.17

DividendQ3/24

Ex-dividend date16 Sep 2024

Payable date27 Sep 2024

Amount per share$0.17

DividendQ2/24

Ex-dividend date5 Jun 2024

Payable date21 Jun 2024

Amount per share$0.17

DividendQ1/24

Ex-dividend date1 Mar 2024

Payable date20 Mar 2024

Amount per share$0.17

DividendQ4/23

Ex-dividend date8 Dec 2023

Payable date27 Dec 2023

Amount per share$0.17

DividendQ3/23

Ex-dividend date11 Sep 2023

Payable date27 Sep 2023

Amount per share$0.17

DividendQ2/23

Ex-dividend date2 Jun 2023

Payable date21 Jun 2023

Amount per share$0.17

DividendQ1/23

Ex-dividend date2 Mar 2023

Payable date20 Mar 2023

Amount per share$0.17

DividendQ4/22

Ex-dividend date8 Dec 2022

Payable date23 Dec 2022

Amount per share$0.16

DividendQ3/22

Ex-dividend date9 Sep 2022

Payable date22 Sep 2022

Amount per share$0.16

DividendQ2/22

Ex-dividend date1 Jun 2022

Payable date17 Jun 2022

Amount per share$0.16

DividendQ1/22

Ex-dividend date25 Feb 2022

Payable date18 Mar 2022

Amount per share$0.16

DividendQ4/21

Ex-dividend date7 Dec 2021

Payable date23 Dec 2021

Amount per share$0.15

Compare stocks

HOG

Buy HOG

Market cap

$3.43B

-

Price / Earnings ratio

-26.20

-

Price / Sales ratio

0.74

-

Dividend yield

2.19%

-

Average volume

2,329,072

-

Earnings per share

$-0.85

-

Harley Davidson (HOG) Stock

Key stats

Compare with HOG

Recent news

Harley-Davidson: 3 Key Takeaways for Long-Term Investors

Harley-Davidson: 3 Key Takeaways for Long-Term Investors

Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Harley-Davidson Q3 Earnings Call Highlights

Harley-Davidson Q3 Earnings Call Highlights

Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics

Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Harley-Davidson: 3 Key Takeaways for Long-Term Investors

Harley-Davidson: 3 Key Takeaways for Long-Term Investors

Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Harley-Davidson Q3 Earnings Call Highlights

Harley-Davidson Q3 Earnings Call Highlights

Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics

Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics

Harley-Davidson (HOG) Q3 Earnings and Revenues Miss Estimates

Harley-Davidson (HOG) Q3 Earnings and Revenues Miss Estimates

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What Makes Harley-Davidson (HOG) a New Buy Stock

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About Harley Davidson

Key Executives

Fundamentals

Valuation

Profitability

Trading

Dividend

Technical indicators

Analyst views

Seasonality

Corporate actions

Upcoming

Past

Compare stocks

Market cap

Price / Earnings ratio

Price / Sales ratio

Dividend yield

Average volume

Earnings per share

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