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Harley Davidson (HOG) Stock

NYSE · HOG
Trade HOG
25.93

Fundamentals

Market cap
$2.70B
Price / Earnings ratio
13.6x
Price / Sales ratio
0.7x
Price / Book ratio
0.9x
Return on assets
0.0%
Ex-Dividend date
15 Sep 2026
Last payment date
N/A
Dividend amount
$0.19
Dividend yield
2.9%
Debt / Equity ratio
N/A

FAQ

Buying Harley Davidson (HOG) stock is now easy and instant through the Gotrade app.
  1. Download the Gotrade app from the App Store or Google Play.
  2. Create an account and complete KYC.
  3. Make a deposit.
  4. Search for the code "HOG", then tap "Trade".
  5. Tap the "Buy" button.
  6. Enter the amount you want to buy. You have two options:
    1. Buy HOG by number of shares.
    2. Buy fractional shares in dollars, starting from $1.
  7. Swipe up to confirm your order—done!
On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Harley Davidson from just $1. A small budget shouldn't stop you from building a US stock portfolio.
Yes, Harley Davidson regularly pays dividends to shareholders. Currently, the estimated dividend yield for HOG is around 2.87% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).
Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).
You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.
Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.
There's no single perfect answer, but common approaches include:
  • Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
  • Review revenue and earnings growth.
  • Check margins and cash flow.
  • Evaluate business outlook and the company's position within its industry.
You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.
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