Herc Holdings Inc. Common Stock (HRI) Stock
Fundamentals
Source: third-party data provider, as of October 12, 2026
Compare with HRI
Recent news

Are Investors Undervaluing Herc Holdings (HRI) Right Now?
Are Investors Undervaluing Herc Holdings (HRI) Right Now?
HRI

United Rentals vs. Herc: Which Rental Stock Is the Better Buy?
United Rentals vs. Herc: Which Rental Stock Is the Better Buy?
HRI

Here's Why Investors Should Add Herc Holdings Stock to Their Portfolio
Here's Why Investors Should Add Herc Holdings Stock to Their Portfolio
HRI

Herc Holdings (HRI) Moves 3.8% Higher: Will This Strength Last?
Herc Holdings (HRI) Moves 3.8% Higher: Will This Strength Last?
HRI
News tone: automated (AI) classification of the article's content, not a price prediction.
Technical indicators
- RSI 14
- 36.56
- MACD 12/26/9
- -5.54
- EMA 9 of MACD
- -5.10
- MACD histogram
- -0.44
- SMA 50
- $148.34
- Price below SMA 50
- EMA 50
- $141.20
- Price below EMA 50
- SMA 200
- $140.68
- Price below SMA 200
- EMA 200
- $141.23
- Price below EMA 200
Calculated by Gotrade from daily closing prices, as of October 9, 2026. Technical data, not a recommendation.
Analyst ratings
Analyst consensus: Buy
Based on 5 analysts
Third-party analyst opinion, not a recommendation from Gotrade.
Financials
Performance
Debt & Balance Sheet
Revenue to Profit
2025Earnings
No data available
Source: third-party data provider
Latest news

Are Investors Undervaluing Herc Holdings (HRI) Right Now?
Are Investors Undervaluing Herc Holdings (HRI) Right Now?
HRI

United Rentals vs. Herc: Which Rental Stock Is the Better Buy?
United Rentals vs. Herc: Which Rental Stock Is the Better Buy?
HRI

Here's Why Investors Should Add Herc Holdings Stock to Their Portfolio
Here's Why Investors Should Add Herc Holdings Stock to Their Portfolio
HRI

Herc Holdings (HRI) Moves 3.8% Higher: Will This Strength Last?
Herc Holdings (HRI) Moves 3.8% Higher: Will This Strength Last?
HRI

Why Is Herc Holdings (HRI) Up 9.2% Since Last Earnings Report?
Why Is Herc Holdings (HRI) Up 9.2% Since Last Earnings Report?
HRI

Herc Rentals Publishes 2026 Corporate Citizenship Report
Herc Rentals Publishes 2026 Corporate Citizenship Report
HRI

Herc Holdings Inc. Declares Regular Quarterly Dividend of $0.70 per Share
Herc Holdings Inc. Declares Regular Quarterly Dividend of $0.70 per Share
HRI

Herc Holdings Inc. Announces Election of Erik Olsson to its Board of Directors
Herc Holdings Inc. Announces Election of Erik Olsson to its Board of Directors
HRI

Herc Holdings Q2 Earnings Top Estimates on Rental Growth, 2026 View Up
Herc Holdings Q2 Earnings Top Estimates on Rental Growth, 2026 View Up
HRI

Herc Q2 Earnings Call Highlights
Herc Q2 Earnings Call Highlights
HRI
News tone: automated (AI) classification of the article's content, not a price prediction.
About Herc Holdings Inc. Common Stock
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
Key Executives
| Name | Title | Year Born |
|---|---|---|
| Mr. Lawrence H. Silber | CEO & Director | 1957 |
| Mr. Aaron D. Birnbaum | President | 1966 |
| Mr. W. Mark Humphrey CPA | Senior VP & CFO | 1972 |
| Mr. Tamir Peres | Senior VP & Chief Information Officer | 1970 |
| Mr. Christian J. Cunningham | Senior VP & Chief Human Resources Officer | 1962 |
| Mr. Mark Alan Schumacher | VP & Chief Accounting Officer | 1977 |
| Ms. Leslie Hunziker | Senior Vice President of Investor Relations, Communications & Sustainability | — |
Fundamentals
Valuation
Earnings Per Share
Income Statement
Dividend
Source: third-party data provider, as of October 12, 2026
Technical indicators
- RSI 14
- 36.56
- MACD 12/26/9
- -5.54
- EMA 9 of MACD
- -5.10
- MACD histogram
- -0.44
- SMA 50
- $148.34
- Price below SMA 50
- EMA 50
- $141.20
- Price below EMA 50
- SMA 200
- $140.68
- Price below SMA 200
- EMA 200
- $141.23
- Price below EMA 200
Calculated by Gotrade from daily closing prices, as of October 9, 2026. Technical data, not a recommendation.
Analyst views
5 analyst ratings
Third-party analyst opinion, not a recommendation from Gotrade.
- Low
- $165.00
- Average
- $175.20
- High
- $185.00
Seasonality
Monthly price change (%)| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | +2.5 | -7.3 | -3.8 | |||||||||
| 2022 | +4.1 | -3.2 | +10.5 | -20.1 | -7.7 | -23.6 | +35.3 | -7.3 | -6.2 | +8.1 | +5.5 | +1.0 |
| 2023 | +17.8 | -8.4 | -20.9 | -11.0 | +0.5 | +32.4 | -3.1 | -4.3 | -11.1 | -6.7 | +16.2 | +13.4 |
| 2024 | -0.2 | +4.0 | +3.2 | -14.1 | +0.5 | -2.9 | +5.6 | |||||
| 2026 | -2.5 | -6.7 | -29.4 | +35.0 | -0.1 | +10.5 | +7.1 | -7.1 | -11.5 | -6.4 |
Corporate actions
Upcoming
No upcoming corporate actions for HRI



