Herc Holdings Inc. Common Stock (HRI) Stock Price Today & Analysis

HRI
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Valuation

Market cap$5.76B
Price-to-sales ratio1.41
Price-to-book value3.01
Price-earnings ratio-84.20
Return on Equity-4.00%
Return on Sales0.07%
Return on AssetsN/A
PEG ratioN/A

Earnings Per Share

Earnings Per Share$-2.52

Income Statement

Average volume560,135
EBITDA$1.27B
1 year high (52w)$211.81
1 year low (52w)$96.19

Dividend

Dividend yield1.62%

Solvency

Debt-to-equity ratioN/A

About Herc Holdings Inc. Common Stock

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

FAQ

Buying Herc Holdings Inc. Common Stock (HRI) stock is now easy and instant through the Gotrade app.
  1. Download the Gotrade app from the App Store or Google Play.
  2. Create an account and complete KYC.
  3. Make a deposit.
  4. Search for the code "HRI", then tap "Trade".
  5. Tap the "Buy" button.
  6. Enter the amount you want to buy. You have two options:
    1. Buy HRI by number of shares.
    2. Buy fractional shares in dollars, starting from $1.
  7. Swipe up to confirm your order—done!
On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Herc Holdings Inc. Common Stock from just $1. A small budget shouldn't stop you from building a US stock portfolio.
At the moment, Herc Holdings Inc. Common Stock (HRI) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track HRI's performance via the price chart in the Gotrade app.
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You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.
Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.
There's no single perfect answer, but common approaches include:
  • Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
  • Review revenue and earnings growth.
  • Check margins and cash flow.
  • Evaluate business outlook and the company's position within its industry.
You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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