How do I buy Hertz (HTZ) stock?

Buying Hertz (HTZ) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and verify your identity. Make a deposit. Search for the code "HTZ", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy HTZ by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if HTZ is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Hertz (HTZ) Stock

Q: What is the minimum investment for HTZ on Gotrade?

On Gotrade , you don't have to buy a full share. With fractional shares, you can start investing in Hertz from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NASDAQ · HTZ

Trade HTZ

Key stats

Market cap: $586.24M
Price / Earnings ratio: -1.5x
EPS (TTM): -$1.12
Volume: Loading
52-week high: $8.18
52-week low: $1.45
EPS vs analyst estimate: +300.0%Q3 FY25 · $0.12 vs $0.03

Source: third-party data provider, as of November 13, 2026

EPS estimate: analyst consensus

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Technical indicators

RSI 14: 42.18
MACD 12/26/9: -0.07
EMA 9 of MACD: -0.02
MACD histogram: -0.05
SMA 50: $1.91; Price below SMA 50
EMA 50: $1.97; Price below EMA 50
SMA 200: $3.62; Price below SMA 200
EMA 200: $3.46; Price below EMA 200

Calculated by Gotrade from daily closing prices, as of November 11, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Hold

Based on 1 analyst rating

Strong Sell0

Sell0

Hold1

Buy0

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2024

2025

11B7B4B0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2024

2025

30B19B10B0

Revenue to Profit

2025

$8.5B

Revenue

$0.0

Cost of revenue

$1.1B

Gross profit

$0.0

Operating expenses

$-747.0M

Net income

Earnings

EPS forecast

Actual EPS

$0.12

$0.03

Q3FY25

$-0.52

Q4FY25

$-0.58

Q1FY26

$-0.01

Q2FY26

$0.39

Q3FY26

The market is expecting earnings per share of $0.39 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide vehicle rental companies, and the Hertz brand is one of the most recognized globally. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through its specialty collections set Hertz apart from the competition. Additionally, The Hertz Corporation operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales.

SectorIndustrials

IndustryRental & Leasing Services

Employees26,000

CEOMr. Wayne Gilbert West

IPO DateJul 1, 2021

HeadquartersEstero, FL

Key Executives

Name	Title	Year Born
Mr. Wayne Gilbert West	CEO & Director	1961
Mr. Scott M. Haralson	Executive VP & CFO	1973
Mr. Michael S. Moore	President of Service Division, COO & EVP	1966
Mr. Christopher G. Berg	President of Rental Division, Executive VP & Chief Administrative Officer	1979
Mr. Sandeep Dube	Executive VP & Chief Commercial Officer	1976
Mr. Mark Kosman	Senior VP & Chief Accounting Officer	1965
Mr. Piero Bussani	EVP, Chief Legal Officer & Corporate Secretary	1965
Ms. Lauren Fritts	Senior VP & Chief Communications Officer	1983
Ms. Jyoti Chopra	Executive Vice President & Chief Human Resources Officer	1964
Mr. Gregory A. May	Executive Vice President of Fleet Management	—

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											-3.0	+8.0
2022	-22.2	+1.8	+16.2	-5.0	-1.9	-19.9	+28.9	-14.1	-10.0	+8.6	-3.7	-9.9
2023	+20.0	-0.8	-11.5	+3.2	-5.0	+17.1	-8.7	+2.9	-28.7	-27.9	+0.1	+13.1
2024	-18.1	-6.9	+0.1	-40.8	-2.5	-14.5	+13.0	-19.4	+10.4	-16.0	+76.3	-22.5
2025	+10.7	+2.2	-2.5	+83.3	-4.4	+6.6	-9.1	-4.3	+21.0	-24.2	+6.1	+3.2
2026	-6.1	-8.5	+6.5	+22.8	-12.1	-56.1	-27.7	+48.4	-25.4	+11.0	-15.9

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FAQ

Buying Hertz (HTZ) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and verify your identity.
Make a deposit.
Search for the code "HTZ", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy HTZ by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full share. With fractional shares, you can start investing in Hertz from just $1. A small budget shouldn't stop you from building a US stock portfolio.

At the moment, Hertz (HTZ) does not pay dividends because it focuses on reinvesting profits for company growth (a growth stock). However, you can still potentially earn profit from share price increases (capital gains). Track HTZ's performance via the price chart in the Gotrade app.

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place an order any time. It goes through when the US market (NYSE/NASDAQ) opens: 9:30 AM to 4:00 PM New York time, Monday to Friday. Pre-market and after-hours trading are open too.

The market is closed on US public holidays. The Gotrade app shows whether the market is open.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Trade Faster. Easier. Smarter.

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Hertz (HTZ) Stock

Key stats

Compare with HTZ

Recent news

Hertz Global Holdings, Inc. (HTZ) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Hertz Global Holdings, Inc. (HTZ) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Hertz Soars 12% as Oro Mobility Lands $80M Investment; Ryder and Avis Tick Up

Hertz Soars 12% as Oro Mobility Lands $80M Investment; Ryder and Avis Tick Up

Hertz-Backed Oro Mobility Secures $80 Million Strategic Equity Investment to Accelerate Independent Growth

Hertz-Backed Oro Mobility Secures $80 Million Strategic Equity Investment to Accelerate Independent Growth

Hertz Car Sales Expands Three-Day Test-Drive Experience to 300+ Hertz Locations Nationwide

Hertz Car Sales Expands Three-Day Test-Drive Experience to 300+ Hertz Locations Nationwide

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Hertz Global Holdings, Inc. (HTZ) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Hertz Global Holdings, Inc. (HTZ) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Hertz Soars 12% as Oro Mobility Lands $80M Investment; Ryder and Avis Tick Up

Hertz Soars 12% as Oro Mobility Lands $80M Investment; Ryder and Avis Tick Up

Hertz-Backed Oro Mobility Secures $80 Million Strategic Equity Investment to Accelerate Independent Growth

Hertz-Backed Oro Mobility Secures $80 Million Strategic Equity Investment to Accelerate Independent Growth

Hertz Car Sales Expands Three-Day Test-Drive Experience to 300+ Hertz Locations Nationwide

Hertz Car Sales Expands Three-Day Test-Drive Experience to 300+ Hertz Locations Nationwide

Hertz Rebounds 16% From a Record Low; Avis Climbs 5%, Ryder Ticks Up

Hertz Rebounds 16% From a Record Low; Avis Climbs 5%, Ryder Ticks Up

Hertz Global Holdings, Inc. to Announce Third Quarter 2026 Financial Results on November 5, 2026

Hertz Global Holdings, Inc. to Announce Third Quarter 2026 Financial Results on November 5, 2026

2 Short-Squeeze Candidates Waiting for the Right Catalyst

2 Short-Squeeze Candidates Waiting for the Right Catalyst

HTZ Deadline: Rosen Law Firm Urges Hertz Global Holdings, Inc. (NASDAQ: HTZ) Stockholders to Contact the Firm for Information About Their Rights

HTZ Deadline: Rosen Law Firm Urges Hertz Global Holdings, Inc. (NASDAQ: HTZ) Stockholders to Contact the Firm for Information About Their Rights

HTZ Shareholder Alert: September 22, 2026 Lead Plaintiff Deadline in Hertz Global Holdings, Inc. Securities Class Action - Contact Levi & Korsinsky

HTZ Shareholder Alert: September 22, 2026 Lead Plaintiff Deadline in Hertz Global Holdings, Inc. Securities Class Action - Contact Levi & Korsinsky

Hertz Car Sales Introduces 100K Mile Protection, Raising the Bar for Confidence in Used Vehicle Ownership

Hertz Car Sales Introduces 100K Mile Protection, Raising the Bar for Confidence in Used Vehicle Ownership

About Hertz

Key Executives

Fundamentals

Valuation

Profitability

Trading

Technical indicators

Analyst views

Seasonality

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Price / Sales ratio

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