How do I buy Kroger (KR) stock?

Buying Kroger (KR) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "KR", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy KR by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if KR is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Kroger (KR) Stock

Q: What is the minimum investment for KR on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Kroger from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NASDAQ · KR

Trade KR

Key stats

Market cap: $37.24B
Price / Earnings ratio: 34.1x
EPS (TTM): $0.88
Volume: Loading
52-week high: $76.58
52-week low: $54.15
Dividend yield: 2.26%
Dividend amount (latest): $0.39
EPS vs analyst estimate: +4.0%Q2 FY25 · $1.04 vs $1.00

Source: third-party data provider, as of October 21, 2026

EPS estimate: analyst consensus

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Technical indicators

RSI 14: 59.89
MACD 12/26/9: 1.14
EMA 9 of MACD: 0.86
MACD histogram: 0.28
SMA 50: $59.08; Price above SMA 50
EMA 50: $60.00; Price above EMA 50
SMA 200: $63.44; Price below SMA 200
EMA 200: $62.65; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of October 20, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Buy

Based on 4 analyst ratings

Strong Sell0

Sell0

Hold1

Buy3

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2022

2023

2024

2025

2026

180B119B59B0

Debt & Balance Sheet

Total assets

Total liabilities

2022

2023

2024

2025

2026

63B42B21B0

Revenue to Profit

2026

$147.6B

Revenue

$0.0

Cost of revenue

$34.4B

Gross profit

$0.0

Operating expenses

$1.0B

Net income

Earnings

EPS forecast

Actual EPS

$1.04

$1.00

Q2FY25

$1.04

Q3FY25

$1.23

Q4FY25

$1.68

Q1FY26

$1.12

Q2FY26

The market is expecting earnings per share of $1.12 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Kroger

The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States' largest supermarket by revenue and the second-largest general retailer. Kroger is also the fifth-largest retailer in the world.

SectorConsumer Defensive

IndustryGrocery Stores

Employees400,000

IPO DateJan 26, 1928

HeadquartersCincinnati, OH

Key Executives

Name	Title	Year Born
Mr. Ronald L. Sargent M.B.A.	Non-Executive Chairman	1956
Mr. David John Christopher Kennerley	Executive VP & CFO	1974
Ms. Mary Ellen Adcock	Executive VP and Chief Merchant & Marketing Officer	1976
Mr. Keith G. Dailey	Group VP of Corporate Affairs,	1981
Mr. Michael Marx	Senior Vice President of Retail Divisions	—
Mr. Matthew Perin	Head of Government Relations & Regulatory Affairs	—
Ms. Colleen R. Lindholz	President of Kroger Health	—
Mr. Scott Hays	President of the Cincinnati/Dayton Division	—
Mr. Ken DeLuca	President of Fry's Food & Drug Division	—
Mr. Victor Smith	Senior Vice President of Retail Divisions	1961

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021										+1.8	+2.7	+12.6
2022	-3.5	+6.1	+18.7	-6.1	-1.4	-7.8	-3.5	+2.6	-10.0	+8.1	+4.3	-7.9
2023	+0.4	-4.5	+13.8	-2.6	-8.0	+5.2	+2.5	-4.4	-2.7	+3.0	-2.5	+2.5
2024	-0.3	+6.2	+16.2	-2.8	-4.4	-3.7	+7.8	-3.4	+6.7	-1.7	+8.0	+1.7
2025	-0.5	+2.4	+7.6	+6.0	-5.5	+5.2	-1.8	-4.9	-1.8	-4.3	+6.1	-7.5
2026	-0.2	+8.2	+4.8	-3.5	-8.3	-9.7	+2.7	-1.2	+1.2	+6.0

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FAQ

Buying Kroger (KR) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "KR", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy KR by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Kroger from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Yes, Kroger regularly pays dividends to shareholders. Currently, the estimated dividend yield for KR is around 2.26% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Trading Lebih Cepat. Lebih Mudah. Lebih Cerdas.

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Kroger (KR) Stock

Key stats

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Recent news

ACI Stock Heads For Worst Year Since 2022 As Albertsons Pulls Outlook: Exec Chair Says Company ‘Must Move Faster’

ACI Stock Heads For Worst Year Since 2022 As Albertsons Pulls Outlook: Exec Chair Says Company ‘Must Move Faster’

Kroger To Cut 37% Of Corporate Jobs–Another AI Win

Kroger To Cut 37% Of Corporate Jobs–Another AI Win

Kroger (KR) Increases Despite Market Slip: Here's What You Need to Know

Kroger (KR) Increases Despite Market Slip: Here's What You Need to Know

Kroger To Reportedly Eliminate 37% Of Corporate Workforce In Operations Overhaul

Kroger To Reportedly Eliminate 37% Of Corporate Workforce In Operations Overhaul

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

ACI Stock Heads For Worst Year Since 2022 As Albertsons Pulls Outlook: Exec Chair Says Company ‘Must Move Faster’

ACI Stock Heads For Worst Year Since 2022 As Albertsons Pulls Outlook: Exec Chair Says Company ‘Must Move Faster’

Kroger To Cut 37% Of Corporate Jobs–Another AI Win

Kroger To Cut 37% Of Corporate Jobs–Another AI Win

Kroger (KR) Increases Despite Market Slip: Here's What You Need to Know

Kroger (KR) Increases Despite Market Slip: Here's What You Need to Know

Kroger To Reportedly Eliminate 37% Of Corporate Workforce In Operations Overhaul

Kroger To Reportedly Eliminate 37% Of Corporate Workforce In Operations Overhaul

Kroger plans to cut about a third of corporate roles over the next three years, Bloomberg News reports

Kroger plans to cut about a third of corporate roles over the next three years, Bloomberg News reports

The Grocery Shelf Battle Is Changing—Who Comes Out Ahead?

The Grocery Shelf Battle Is Changing—Who Comes Out Ahead?

Can Kroger's Digital Growth Offset Its Softer Fiscal 2026 Sales View?

Can Kroger's Digital Growth Offset Its Softer Fiscal 2026 Sales View?

Is Kroger Stock a Buy as Value Meets Slower Comparable-Sales Growth?

Is Kroger Stock a Buy as Value Meets Slower Comparable-Sales Growth?

New Study from Kroger, Vidmob and MMA Global Finds Predictive Creative Scoring Can Forecast E-commerce Conversion

New Study from Kroger, Vidmob and MMA Global Finds Predictive Creative Scoring Can Forecast E-commerce Conversion

Walmart and Kroger Compete for the Same Shopper. Their Dividends Are a Different Story

Walmart and Kroger Compete for the Same Shopper. Their Dividends Are a Different Story

About Kroger

Key Executives

Fundamentals

Valuation

Profitability

Trading

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Technical indicators

Analyst views

Seasonality

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Price / Earnings ratio

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