How do I buy Southern Company (SO) stock?

Buying Southern Company (SO) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "SO", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy SO by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if SO is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Southern Company (SO) Stock

NASDAQ · SO

Trade SO

Fundamentals

Market cap

$101.36B

Price / Earnings ratio

21.5x

Price / Sales ratio

3.3x

Price / Book ratio

2.4x

Return on assets

3.0%

Ex-Dividend date

17 Aug 2026

Last payment date

8 Sep 2026

Dividend amount

$0.76

Dividend yield

3.40%

Source: third-party data provider, as of October 14, 2026

Compare with SO

Technical indicators

RSI 14: 62.43
MACD 12/26/9: -0.35
EMA 9 of MACD: -1.07
MACD histogram: 0.72
SMA 50: $88.00; Price above SMA 50
EMA 50: $87.71; Price above EMA 50
SMA 200: $92.15; Price below SMA 200
EMA 200: $90.78; Price below EMA 200

Calculated by Gotrade from daily closing prices, as of October 13, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Sell

Based on 6 analyst ratings

Strong Sell0

Sell2

Hold2

Buy2

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2024

2025

35B23B12B0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2024

2025

187B123B62B0

Revenue to Profit

2025

$29.6B

Revenue

$0.0

Cost of revenue

$0.0

Gross profit

$0.0

Operating expenses

$4.3B

Net income

Earnings

EPS forecast

Actual EPS

$0.92

$0.91

Q2FY25

$1.60

$1.51

Q3FY25

$0.58

Q4FY25

$1.25

Q1FY26

$1.01

Q2FY26

The market is expecting earnings per share of $1.01 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Southern Company

Southern Company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services.

SectorUtilities

IndustryUtilities - Regulated Electric

Employees29,502

CEOMr. Christopher C. Womack

IPO DateDec 31, 1981

HeadquartersAtlanta, GA

Key Executives

Name	Title	Year Born
Mr. Christopher C. Womack	CEO, President & Chairman	1958
Ms. Kimberly Scheibe Greene	Chairman, President & CEO of Georgia Power	1966
Mr. J. Jeffrey Peoples	Chairman, President & CEO of Alabama Power Company	1960
Mr. David P. Poroch	Executive VP & CFO	1970
Mr. Stanley W. Connally Jr.	Executive VP & COO	1969
Mr. Daniel S. Tucker	Senior Advisor	1970
Mr. Matthew M. Kim	SVP, Comptroller & Chief Accounting Officer	—
Mr. Greg MacLeod	Director of Investor Relations	—
Mr. Sterling A. Spainhour Jr., J.D.	Executive VP & Chief Legal Officer	1969
Ms. Sloane N. Drake	Executive VP & Chief Human Resources Officer	1977

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021										-1.3	-2.2	+12.2
2022	+1.9	-4.7	+13.1	-1.0	+3.3	-5.6	+5.1	+0.5	-13.7	-6.1	+3.2	+5.4
2023	-5.9	-8.4	+11.6	+6.6	-5.9	+1.5	+2.5	-5.0	-3.7	+7.3	+3.7	-2.0
2024	-1.9	-4.6	+7.3	+3.4	+7.5	-3.5	+8.5	-1.3	+1.4	+0.2	+0.7	-6.2
2025	+2.3	+6.9	+1.2	+0.1	-1.6	+2.1	+2.4	-2.8	+2.9	-0.8	-2.2	-2.0
2026	+2.4	+10.4	-0.7	-0.2	-4.8	+7.5	-0.6	-5.3	-5.9	+5.6

Stocks in the same sector

American Electric Power

FAQ

Buying Southern Company (SO) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "SO", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy SO by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Southern Company from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Yes, Southern Company regularly pays dividends to shareholders. Currently, the estimated dividend yield for SO is around 3.40% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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Southern Company (SO) Stock

Fundamentals

Compare with SO

Recent news

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Utilities Are Bouncing Back—These 2 Giants Could Signal the Next Big Sector Rally

Utilities Are Bouncing Back—These 2 Giants Could Signal the Next Big Sector Rally

Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability

Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Utilities Are Bouncing Back—These 2 Giants Could Signal the Next Big Sector Rally

Utilities Are Bouncing Back—These 2 Giants Could Signal the Next Big Sector Rally

Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability

Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability

Want $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5%

Want $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5%

Dominion vs. Southern: Bigger Yield or Better Dividend Growth?

Dominion vs. Southern: Bigger Yield or Better Dividend Growth?

Southern Co. (SO) Laps the Stock Market: Here's Why

Southern Co. (SO) Laps the Stock Market: Here's Why

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Treasury Yields Are Crushing Dividend Stocks. These 5 Could Be October Opportunities

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NEE vs. SO: Which Utility Stock Wins for Retirement Income in 2026?

NEE vs. SO: Which Utility Stock Wins for Retirement Income in 2026?

About Southern Company

Key Executives

Fundamentals

Valuation

Earnings Per Share

Income Statement

Dividend

Technical indicators

Analyst views

Seasonality

Corporate actions

Upcoming

Past

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Market cap

Price / Earnings ratio

Price / Sales ratio

Dividend yield

Average volume

Earnings per share

Stocks in the same sector

FAQ

Trading Lebih Cepat. Lebih Mudah. Lebih Cerdas.

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