How do I buy Southwest Airlines (LUV) stock?

Buying Southwest Airlines (LUV) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and verify your identity. Make a deposit. Search for the code "LUV", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy LUV by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if LUV is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Southwest Airlines (LUV) Stock

Q: What is the minimum investment for LUV on Gotrade?

On Gotrade , you don't have to buy a full share. With fractional shares, you can start investing in Southwest Airlines from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NASDAQ · LUV

Trade LUV

Key stats

Market cap: $22.76B
Price / Earnings ratio: 21.5x
EPS (TTM): $2.09
Volume: Loading
52-week high: $55.11
52-week low: $31.15
Dividend yield: 1.55%
Dividend amount (latest): $0.18
EPS vs analyst estimate: +650.0%Q3 FY25 · $0.11 vs -$0.02

Source: third-party data provider, as of November 13, 2026

EPS estimate: analyst consensus

Compare with LUV

Technical indicators

RSI 14: 64.16
MACD 12/26/9: 1.29
EMA 9 of MACD: 0.91
MACD histogram: 0.38
SMA 50: $41.62; Price above SMA 50
EMA 50: $42.75; Price above EMA 50
SMA 200: $43.56; Price above SMA 200
EMA 200: $42.49; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of November 11, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Buy

Based on 9 analyst ratings

Strong Sell0

Sell0

Hold2

Buy7

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2024

2025

34B22B11B0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2024

2025

44B29B14B0

Revenue to Profit

2025

$28.1B

Revenue

$0.0

Cost of revenue

$19.4B

Gross profit

$0.0

Operating expenses

$441.0M

Net income

Earnings

EPS forecast

Actual EPS

$0.11

$-0.02

Q3FY25

$0.72

Q4FY25

$0.24

Q1FY26

$1.20

Q2FY26

$0.65

Q3FY26

The market is expecting earnings per share of $0.65 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Southwest Airlines

Southwest Airlines Co. has the nation's most robust point-to-point, non-stop route network, with a strong presence in top leisure and business markets. Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its people and the communities they serve, and an overall commitment to efficiency and the planet.

SectorIndustrials

IndustryAirlines

Employees73,456

CEOMr. Robert E. Jordan

IPO DateJan 2, 1980

HeadquartersDallas, TX

Key Executives

Name	Title	Year Born
Mr. Robert E. Jordan	President, CEO & Vice Chairman of the Board	1961
Mr. Tom Doxey	Executive VP & CFO	1980
Mr. Andrew M. Watterson	Chief Operating Officer	1967
Mr. Justin Jones	Executive VP & Chief Commercial Officer	1979
Mr. Anthony Roach	Executive VP and Chief Customer & Brand Officer	1980
Mr. J. Ryan Martinez	Principal Accounting Officer, Senior VP of Finance & Controller	1980
Mr. Thomas Merritt	VP of Technology ? Infrastructure & Services and CTO	—
Ms. Lauren Woods	Executive Vice President & Chief Information Officer	1977
Ms. Danielle Collins	Managing Director of Investor Relations	—
Mr. Jeff Novota	Senior VP, Chief Legal Officer & Corporate Secretary	—

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											-9.6	+0.7
2022	+1.7	-3.1	+9.2	+1.8	-1.4	-18.2	+3.8	-4.2	-15.8	+16.4	+8.0	-16.0
2023	+9.7	-5.8	-3.3	-4.4	-2.4	+24.4	-7.8	-5.5	-13.8	-18.2	+15.0	+8.2
2024	+5.0	+13.6	-14.0	-11.1	+4.6	+3.3	-4.2	+9.7	+0.2	+2.3	+5.7	+1.9
2025	-8.0	+1.9	+9.7	-11.5	+16.8	-2.0	-7.4	+10.4	-1.1	-6.1	+14.4	+18.9
2026	+15.1	-0.8	-22.2	-0.8	+10.8	+20.3	-10.9	-18.1	+10.5	+1.4	+5.7

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FAQ

Buying Southwest Airlines (LUV) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and verify your identity.
Make a deposit.
Search for the code "LUV", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy LUV by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full share. With fractional shares, you can start investing in Southwest Airlines from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Yes, Southwest Airlines regularly pays dividends to shareholders. Currently, the estimated dividend yield for LUV is around 1.55% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place an order any time. It goes through when the US market (NYSE/NASDAQ) opens: 9:30 AM to 4:00 PM New York time, Monday to Friday. Pre-market and after-hours trading are open too.

The market is closed on US public holidays. The Gotrade app shows whether the market is open.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Trade Faster. Easier. Smarter.

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Southwest Airlines (LUV) Stock

Key stats

Compare with LUV

Recent news

The Big 3: LUV, SNPS, BBY

The Big 3: LUV, SNPS, BBY

As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

As Iran war drags on, airlines pull back on fuel hedges and warn on fares

As Iran war drags on, airlines pull back on fuel hedges and warn on fares

Is LUV Stock Too Expensive? Analyst Thinks Southwest’s Pricing Makeover Faces A Reality Check

Is LUV Stock Too Expensive? Analyst Thinks Southwest’s Pricing Makeover Faces A Reality Check

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

The Big 3: LUV, SNPS, BBY

The Big 3: LUV, SNPS, BBY

As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

As Iran war drags on, airlines pull back on fuel hedges and warn on fares

As Iran war drags on, airlines pull back on fuel hedges and warn on fares

Is LUV Stock Too Expensive? Analyst Thinks Southwest’s Pricing Makeover Faces A Reality Check

Is LUV Stock Too Expensive? Analyst Thinks Southwest’s Pricing Makeover Faces A Reality Check

US airlines favor higher fares over fuller planes as fuel costs squeeze profits

US airlines favor higher fares over fuller planes as fuel costs squeeze profits

What Southwest Airlines (LUV) Said on Its Q3 Earnings Call

What Southwest Airlines (LUV) Said on Its Q3 Earnings Call

Southwest Airlines: 3 Key Takeaways for Long-Term Investors

Southwest Airlines: 3 Key Takeaways for Long-Term Investors

LUV Q3 Earnings Beat on Record Revenues and Higher Fares

LUV Q3 Earnings Beat on Record Revenues and Higher Fares

Southwest Airlines posts record revenue as fuel costs surge

Southwest Airlines posts record revenue as fuel costs surge

Southwest CEO Bob Jordan on higher jet fuel costs: We're planning as if those persist into 2027

Southwest CEO Bob Jordan on higher jet fuel costs: We're planning as if those persist into 2027

About Southwest Airlines

Key Executives

Fundamentals

Valuation

Profitability

Trading

Dividend

Technical indicators

Analyst views

Seasonality

Corporate actions

Upcoming

Past

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Price / Earnings ratio

Price / Sales ratio

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