How do I buy Nike (NKE) stock?

Buying Nike (NKE) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "NKE", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy NKE by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

How do I tell if NKE is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Nike (NKE) Stock

Q: What is the minimum investment for NKE on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Nike from just $1. A small budget shouldn't stop you from building a US stock portfolio.

NYSE · NKE

Trade NKE

Key stats

Market cap: $55.27B
Price / Earnings ratio: 17.8x
EPS (TTM): $3.51
Volume: Loading
52-week high: $70.44
52-week low: $31.97
Dividend yield: 4.41%
Dividend amount (latest): $0.41
EPS vs analyst estimate: +81.5%Q1 FY26 · $0.49 vs $0.27

Source: third-party data provider, as of October 21, 2026

EPS estimate: analyst consensus

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Technical indicators

RSI 14: 62.84
MACD 12/26/9: -0.07
EMA 9 of MACD: -0.56
MACD histogram: 0.50
SMA 50: $37.37; Price above SMA 50
EMA 50: $37.45; Price above EMA 50
SMA 200: $47.14; Price below SMA 200
EMA 200: $47.24; Price below EMA 200

Calculated by Gotrade from daily closing prices, as of October 20, 2026. Technical data, not a recommendation.

Analyst ratings

Analyst consensus: Hold

Based on 23 analyst ratings

Strong Sell0

Sell5

Hold13

Buy5

Strong Buy0

Third-party analyst opinion, not a recommendation from Gotrade.

Financials

Performance

Revenue

Net income

Net margin %

2021

2022

2023

2025

2026

61B41B20B0

Debt & Balance Sheet

Total assets

Total liabilities

2021

2022

2023

2025

2026

48B32B16B0

Revenue to Profit

2026

$46.4B

Revenue

$0.0

Cost of revenue

$19.9B

Gross profit

$0.0

Operating expenses

$3.1B

Net income

Earnings

EPS forecast

Actual EPS

$0.49

$0.27

Q1FY26

$0.37

Q2FY26

$0.47

Q3FY26

$0.24

Q4FY26

$0.69

Q1FY27

The market is expecting earnings per share of $0.69 for this quarter. The company has not yet shared when it is announcing earnings.

Source: third-party data provider

About Nike

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. Nike includes the Nike, Converse, and Jordan brands.

SectorConsumer Cyclical

IndustryFootwear & Accessories

Employees73,000

CEOMr. Elliott J. Hill

IPO DateDec 2, 1980

HeadquartersBeaverton, OR

Key Executives

Name	Title	Year Born
Mr. Elliott J. Hill	CEO, President & Director	1964
Mr. Mark G. Parker	Executive Chairman	1956
Mr. Venkatesh Alagirisamy	Executive VP & COO	1977
Mr. David M. Denton	Executive VP, CFO, Interim Corporate Controller & Principal Accounting Officer	1965
Mr. Robert Leinwand	EVP & Chief Legal Officer	—
Ms. Treasure Heinle	Executive VP and Chief Human Resources & People Officer	—
Mr. Philip H. Knight	Co-Founder & Chairman Emeritus	1938
Mr. Michael Gonda	EVP & Chief Communications and Strategy Officer	—
Ms. Nicole Hubbard Graham	Executive VP & Chief Marketing Officer	—
Dr. Thomas E. Clarke Ph.D.	Chief Growth Initiatives Officer	1952

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021										+2.3	+1.7	-0.0
2022	-10.1	-7.9	+1.8	-6.6	-5.7	-13.9	+13.6	-6.9	-21.9	+8.5	+17.0	+5.3
2023	+7.2	-8.3	+3.4	+4.2	-17.7	+6.5	+1.2	-7.0	-6.6	+8.7	+9.3	-4.3
2024	-4.7	+2.1	-7.8	-0.3	+5.2	-20.2	-2.6	+12.8	+8.7	-13.5	+0.9	-4.3
2025	+4.4	+3.7	-19.0	-12.9	+6.7	+15.4	+1.7	+3.7	-6.1	-13.0	+3.2	-2.6
2026	-2.3	+0.0	-13.4	-0.6	+4.1	-10.6	-3.1	-8.4	-7.1	+7.8

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FAQ

Buying Nike (NKE) stock is now easy and instant through the Gotrade app.

Download the Gotrade app from the App Store or Google Play.
Create an account and complete KYC.
Make a deposit.
Search for the code "NKE", then tap "Trade".
Tap the "Buy" button.
Enter the amount you want to buy. You have two options:
1. Buy NKE by number of shares.
2. Buy fractional shares in dollars, starting from $1.
Swipe up to confirm your order, and you're done!

On Gotrade, you don't have to buy a full lot. With fractional shares, you can start investing in Nike from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Yes, Nike regularly pays dividends to shareholders. Currently, the estimated dividend yield for NKE is around 4.41% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours.

Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

There's no single perfect answer, but common approaches include:

Compare valuation (e.g., P/E, P/S) against historical averages or competitors.
Review revenue and earnings growth.
Check margins and cash flow.
Evaluate business outlook and the company's position within its industry.

You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

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Nike (NKE) Stock

Key stats

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Recent news

Nike Stock: Buy, Hold, or Sell? (My Final Verdict)

Nike Stock: Buy, Hold, or Sell? (My Final Verdict)

NKE Stock Wrapped Its Best Week In 3 Months: Analyst Says Nike Will Recover From ‘Lackluster Product Development,’ Shares Undervalued

NKE Stock Wrapped Its Best Week In 3 Months: Analyst Says Nike Will Recover From ‘Lackluster Product Development,’ Shares Undervalued

Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.

Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.

Nike Walked Away From Foot Locker. It Never Got That Shelf Space Back.

Nike Walked Away From Foot Locker. It Never Got That Shelf Space Back.

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

Nike Stock: Buy, Hold, or Sell? (My Final Verdict)

Nike Stock: Buy, Hold, or Sell? (My Final Verdict)

NKE Stock Wrapped Its Best Week In 3 Months: Analyst Says Nike Will Recover From ‘Lackluster Product Development,’ Shares Undervalued

NKE Stock Wrapped Its Best Week In 3 Months: Analyst Says Nike Will Recover From ‘Lackluster Product Development,’ Shares Undervalued

Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.

Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.

Nike Walked Away From Foot Locker. It Never Got That Shelf Space Back.

Nike Walked Away From Foot Locker. It Never Got That Shelf Space Back.

Just 26% of Wall Street Analysts Rate Nike a Buy. Is It Time to Be Greedy While Others are Fearful?

Just 26% of Wall Street Analysts Rate Nike a Buy. Is It Time to Be Greedy While Others are Fearful?

Tesla's Roadster reveal, Apple and Meta team up, Nike's India push and more in Morning Squawk

Tesla's Roadster reveal, Apple and Meta team up, Nike's India push and more in Morning Squawk

Nike's India campus is a long-term growth bet amid turnaround

Nike's India campus is a long-term growth bet amid turnaround

Does Nike Have the Right Strategy Moving Forward?

Does Nike Have the Right Strategy Moving Forward?

These Consumer Stocks Are Getting a Lift as Investors Rotate Out of Tech

These Consumer Stocks Are Getting a Lift as Investors Rotate Out of Tech

Why Nike Stock Was Climbing Today

Why Nike Stock Was Climbing Today

About Nike

Key Executives

Fundamentals

Valuation

Profitability

Trading

Dividend

Technical indicators

Analyst views

Seasonality

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Price / Earnings ratio

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