Vera Bradley, Inc. Common Stock (VRA) Stock
Fundamentals
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About Vera Bradley, Inc. Common Stock
Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Key Executives
| Name | Title | Year Born |
|---|---|---|
| Alissa Hines | VP of GMM Merchandising | — |
| Mr. Ian Martin Bickley | CEO & Chairman of the Board | 1963 |
| Ms. Barbara Bradley Baekgaard | Co-Founder & Director Emeritus | 1939 |
| Mr. Martin Layding | Chief Operating & Financial Officer | 1972 |
| Ms. Melinda Paraie | Chief Brand Officer | 1963 |
| Mr. Daniel J. Ross J.D. | General Counsel | 1970 |



