How do I buy Williams-Sonoma (WSM) stock?

Buying Williams-Sonoma (WSM) stock is now easy and instant through the Gotrade app. Download the Gotrade app from the App Store or Google Play. Create an account and complete KYC. Make a deposit. Search for the code "WSM", then tap "Trade". Tap the "Buy" button. Enter the amount you want to buy. You have two options: Buy WSM by number of shares. Buy fractional shares in dollars, starting from $1. Swipe up to confirm your order, and you're done!

What is the minimum investment for WSM on Gotrade?

On Gotrade , you don't have to buy a full lot. With fractional shares, you can start investing in Williams-Sonoma from just $1. A small budget shouldn't stop you from building a US stock portfolio.

Does Williams-Sonoma (WSM) pay dividends?

Yes, Williams-Sonoma regularly pays dividends to shareholders. Currently, the estimated dividend yield for WSM is around 1.18% per year. On Gotrade, cash dividends will be automatically credited to your account balance (after taxes).

Is buying WSM on Gotrade safe and legal?

Gotrade is the trading name of Gotrade Securities Inc., which is registered with and supervised by the Labuan Financial Services Authority (LFSA).

What are the market hours to buy WSM?

You can place orders 24/7. Transactions will be executed when the US market (NYSE/NASDAQ) is open, from 9:30 PM to 4:00 AM WIB, or 8:30 PM to 3:00 AM WIB during Daylight Saving Time. Gotrade also provides access to pre-market and after-hours trading, so you have more flexibility and aren't limited to regular working hours. Market hours may change due to daylight saving time and holidays. In Gotrade, you can see the market status (open/closed) directly in the app.

How do I tell if WSM is expensive or cheap?

There's no single perfect answer, but common approaches include: Compare valuation (e.g., P/E, P/S) against historical averages or competitors. Review revenue and earnings growth. Check margins and cash flow. Evaluate business outlook and the company's position within its industry. You can combine fundamental analysis with an investing strategy that matches your risk profile. All of the information above can be viewed directly in the Gotrade app.

Williams-Sonoma (WSM) Stock Price: Oct 28 Close $250.09

Latest news

Zacks Investment Research

ALH or WSM: Which Is the Better Value Stock Right Now?

PositiveWSMOctober 23, 2026

Zacks Investment ResearchPositive

ALH or WSM: Which Is the Better Value Stock Right Now?

WSM

Business Wire

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Zacks Investment Research

Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

PositiveWSMOctober 20, 2026

Zacks Investment ResearchPositive

Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

WSM

Zacks Investment Research

Williams-Sonoma, Inc. (WSM) is Attracting Investor Attention: Here is What You Should Know

PositiveWSMOctober 20, 2026

Zacks Investment ResearchPositive

Williams-Sonoma, Inc. (WSM) is Attracting Investor Attention: Here is What You Should Know

WSM

Business Wire

News tone: automated (AI) classification of the article's content, not a price prediction.

About Williams-Sonoma

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, and Mark and Graham — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations.

SectorConsumer Cyclical

IndustrySpecialty Retail

Employees19,800

CEOMs. Laura J. Alber

IPO DateMar 26, 1990

HeadquartersSan Francisco, CA

Key Executives

Name	Title	Year Born
Ms. Laura J. Alber	President, CEO & Director	1969
Mr. Jeffrey E. Howie	Executive VP & CFO	1970
Mr. David Randolph King J.D.	Executive VP, General Counsel & Secretary	1969
Ms. Karalyn Yearout	Executive VP & Chief Talent Officer	1975
Mr. Jeremy Brooks	Senior VP, Chief Accounting Officer & Head of IR	1980
Mr. Brian Yee	Senior VP of Corporate Finance & Treasurer	—
Mr. Sameer Hassan	Chief Technology & Digital Officer	—
Ms. Abby Teisch	Chief Marketing Officer	—
Ms. Vicki D. McWilliams	President of Stores & Customer Care	1958
Mr. Felix J. Carbullido	Executive VP & President of Williams Sonoma Brand	1967

Fundamentals

Valuation

Price-to-sales ratio3.78

Price-to-book value13.78

PEG ratio3.01

Profitability

Return on Equity58.00%

Return on Assets22.00%

Return on Sales19.00%

Gross margin (latest quarter)51.64%

EBITDA$2.03B

Trading

Average volume1,105,520

Dividend

Ex dividend date16 Oct 2026

Last payment date21 Aug 2026

Source: third-party data provider, as of October 29, 2026

Technical indicators

RSI 14: 57.83
MACD 12/26/9: 5.30
EMA 9 of MACD: 5.25
MACD histogram: 0.05
SMA 50: $235.76; Price above SMA 50
EMA 50: $238.70; Price above EMA 50
SMA 200: $213.95; Price above SMA 200
EMA 200: $215.63; Price above EMA 200

Calculated by Gotrade from daily closing prices, as of October 28, 2026. Technical data, not a recommendation.

Analyst views

13 analyst ratings

Third-party analyst opinion, not a recommendation from Gotrade.

Analyst consensus:Buy

54% Buy

46% Hold

0% Sell

Analyst price target

Low: $240.00
Average: $256.42
High: $286.00

Morgan Stanley

Simeon Gutman

Hold

Target price

$240.00

Goldman Sachs

Kate McShane

Buy

Target price

$261.00

Citigroup

Steven Zaccone

Hold

Target price

$252.00

UBS

Michael Lasser

Hold

Target price

$247.00

Wells Fargo

Zachary Fadem

Hold

Target price

$240.00

Evercore ISI Group

Oliver Wintermantel

Hold

Target price

$255.00

Piper Sandler

Peter Keith

Buy

Target price

$286.00

B of A Securities

Christopher Nardone

Buy

Target price

$261.00

RBC Capital

Steven Shemesh

Buy

Target price

$260.00

Guggenheim

Steven Forbes

Hold

Target price

-

Telsey Advisory Group

Cristina Fernandez

Buy

Target price

$255.00

Argus Research

Christopher Graja

Buy

Target price

$250.00

Keybanc

Bradley B. Thomas

Buy

Target price

$270.00

Seasonality

Monthly price change (%)

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2021											+3.8	-9.4
2022	-4.9	-12.1	-1.2	-8.0	-7.2	-11.3	+28.0	+2.3	-19.8	+1.3	-6.3	-1.5
2023	+18.3	-10.4	-1.5	-0.3	-4.3	+9.8	+9.1	+2.0	+7.5	-2.6	+25.4	+3.0
2024	-4.9	+19.6	+34.2	-8.9	+3.4	-5.1	+11.7	-7.3	+18.2	-11.2	+30.1	+4.4
2025	+12.7	-4.8	-15.8	-2.8	+3.8	+3.3	+10.6	+0.3	+1.8	-0.5	-6.5	-2.1
2026	+8.9	-3.9	-9.4	+0.5	+13.1	+15.3	+0.2	-4.8	+2.6	+7.2

Corporate actions

Upcoming

DividendQ4/26

Ex-dividend date16 Oct 2026

Payable date20 Nov 2026

Amount per share$0.76

Past

DividendQ3/26

Ex-dividend date17 Jul 2026

Payable date21 Aug 2026

Amount per share$0.76

DividendQ2/26

Ex-dividend date17 Apr 2026

Payable date22 May 2026

Amount per share$0.76

DividendQ1/26

Ex-dividend date16 Jan 2026

Payable date20 Feb 2026

Amount per share$0.66

DividendQ4/25

Ex-dividend date17 Oct 2025

Payable date21 Nov 2025

Amount per share$0.66

DividendQ3/25

Ex-dividend date18 Jul 2025

Payable date22 Aug 2025

Amount per share$0.66

DividendQ2/25

Ex-dividend date17 Apr 2025

Payable date24 May 2025

Amount per share$0.66

DividendQ1/25

Ex-dividend date17 Jan 2025

Payable date21 Feb 2025

Amount per share$0.57

DividendQ4/24

Ex-dividend date18 Oct 2024

Payable date22 Nov 2024

Amount per share$0.57

DividendQ3/24

Ex-dividend date19 Jul 2024

Payable date23 Aug 2024

Amount per share$1.14

Stock split

Split date9 Jul 2024

Ratio1 : 2

DividendQ2/24

Ex-dividend date18 Apr 2024

Payable date24 May 2024

Amount per share$1.13

DividendQ1/24

Ex-dividend date18 Jan 2024

Payable date23 Feb 2024

Amount per share$0.90

DividendQ4/23

Ex-dividend date19 Oct 2023

Payable date24 Nov 2023

Amount per share$0.90

DividendQ3/23

Ex-dividend date20 Jul 2023

Payable date25 Aug 2023

Amount per share$0.90

DividendQ2/23

Ex-dividend date20 Apr 2023

Payable date26 May 2023

Amount per share$0.90

DividendQ1/23

Ex-dividend date19 Jan 2023

Payable date24 Feb 2023

Amount per share$0.78

DividendQ4/22

Ex-dividend date20 Oct 2022

Payable date25 Nov 2022

Amount per share$0.78

DividendQ3/22

Ex-dividend date21 Jul 2022

Payable date26 Aug 2022

Amount per share$0.78

DividendQ2/22

Ex-dividend date21 Apr 2022

Payable date27 May 2022

Amount per share$0.78

DividendQ1/22

Ex-dividend date20 Jan 2022

Payable date25 Feb 2022

Amount per share$0.71

Compare stocks

WSM

Buy WSM

Market cap

$29.50B

-

Price / Earnings ratio

25.00

-

Price / Sales ratio

3.78

-

Dividend yield

1.18%

-

Average volume

1,105,520

-

Earnings per share

$9.88

-

Williams-Sonoma (WSM) Stock

Key stats

Compare with WSM

Recent news

ALH or WSM: Which Is the Better Value Stock Right Now?

ALH or WSM: Which Is the Better Value Stock Right Now?

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Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

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Williams-Sonoma, Inc. (WSM) is Attracting Investor Attention: Here is What You Should Know

Technical indicators

Analyst ratings

Financials

Performance

Debt & Balance Sheet

Revenue to Profit

Earnings

Latest news

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Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

Williams-Sonoma (WSM) Outperforms Broader Market: What You Need to Know

Williams-Sonoma, Inc. (WSM) is Attracting Investor Attention: Here is What You Should Know

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MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET

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WILLIAMS-SONOMA, INC. APPOINTS LYNN MARTIN TO BOARD OF DIRECTORS

WILLIAMS-SONOMA, INC. APPOINTS LYNN MARTIN TO BOARD OF DIRECTORS

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POTTERY BARN LAUNCHES NEW COLLABORATION WITH ASHLEY STARK

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Why Williams-Sonoma (WSM) is a Top Momentum Stock for the Long-Term

Why Williams-Sonoma (WSM) is a Top Momentum Stock for the Long-Term

Williams-Sonoma (WSM) Exceeds Market Returns: Some Facts to Consider

Williams-Sonoma (WSM) Exceeds Market Returns: Some Facts to Consider

About Williams-Sonoma

Key Executives

Fundamentals

Valuation

Profitability

Trading

Dividend

Technical indicators

Analyst views

Seasonality

Corporate actions

Upcoming

Past

Compare stocks

Market cap

Price / Earnings ratio

Price / Sales ratio

Dividend yield

Average volume

Earnings per share

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